Results for 'Xiaomi'

People Spotting

Jaskaran Singh Kapany joins Xiaomi India as head of marketing

Kapany was head of marketing at Paytm in his last stint.
Marketing

Can smartphone sub brands POCO and iQOO find their calling with the gaming push?

The extensions from Xiaomi and Vivo are associating ‘gaming’ in product features and storytelling while finding a place in the smartphone market.
Marketing

Crowdfunding to quirky FAQs videos: How Xiaomi is wooing Indians with its robot vacuum mop

The pandemic has breathed new life into this struggling consumer durables segment.
Marketing

Garmin’s plans to stay put in a Xiaomi-Apple led smartwatch market

Garmin has been promoting the benefits of monitoring health indicators and has recently appointed Mandira Bedi as brand ambasador.
Design Digest

Xiaomi unveils slightly modified new logo

Despite claiming that it is a corporate redesign, the old logo looks quite similar to the new one.
Marketing

Remote work doubles category size of true wireless audio devices: techARC report

Moving to ‘essentials’ accessory list, brands like Xiaomi, Apple, OnePlus and boAt shipped TWS devices worth over Rs 2,400 crore in 2020.
Marketing

“The new POCO mascot will be our brand ambassador, sans the celeb cost and baggage”: POCO’s Anuj Sharma

POCO’s country manager takes us through the journey – from ideation to the unveiling of the brand’s refreshed look and its new spunky emoticon mascot.
Advertising

Redmi’s rap video with Danish Sait is a quirky guide to at-home new year parties amid COVID

The video retains traits of the several comic characters like Politician Nograj, Ramamurthy Avre, Gopi, etc. that Sait plays in his videos.
Marketing

realme woos with 'tech lifestyle' gadgets; smartphone segment in re-boot mode?

Toothbrush, door locks, air purifiers, weighing scales, digital payments – brands like Xiaomi, realme and OnePlus offer all.
Advertising

Manu Jain, Baba Sehgal, Rupam Islam and top stars in Mi’s Diwali and Durga Puja campaign

The celeb list includes Aparshakti Khurana, Kenny Sebastian, Radhika Madan, Regina Cassandra, Namit Das, Angira Dhar and Anindita Bose.