Results for 'Xiaomi'

Design Digest

Xiaomi unveils slightly modified new logo

Despite claiming that it is a corporate redesign, the old logo looks quite similar to the new one.
Marketing

Remote work doubles category size of true wireless audio devices: techARC report

Moving to ‘essentials’ accessory list, brands like Xiaomi, Apple, OnePlus and boAt shipped TWS devices worth over Rs 2,400 crore in 2020.
Marketing

“The new POCO mascot will be our brand ambassador, sans the celeb cost and baggage”: POCO’s Anuj Sharma

POCO’s country manager takes us through the journey – from ideation to the unveiling of the brand’s refreshed look and its new spunky emoticon mascot.
Advertising

Redmi’s rap video with Danish Sait is a quirky guide to at-home new year parties amid COVID

The video retains traits of the several comic characters like Politician Nograj, Ramamurthy Avre, Gopi, etc. that Sait plays in his videos.
Marketing

realme woos with 'tech lifestyle' gadgets; smartphone segment in re-boot mode?

Toothbrush, door locks, air purifiers, weighing scales, digital payments – brands like Xiaomi, realme and OnePlus offer all.
Advertising

Manu Jain, Baba Sehgal, Rupam Islam and top stars in Mi’s Diwali and Durga Puja campaign

The celeb list includes Aparshakti Khurana, Kenny Sebastian, Radhika Madan, Regina Cassandra, Namit Das, Angira Dhar and Anindita Bose.
Social Media

Xiaomi’s Manu Jain and Baba Sehgal rap it out for the brand's Diwali campaign

The video says much about Xiaomi’s marketing – optimal use of social media even if the top boss has to crack a quirky rap number and dance it out.
Marketing

Xiaomi borrows from smartphone experience to crack emerging Smart TV market

Xiaomi’s Mi TV has retained the top spot in the Indian Smart TV market for nine consecutive quarters. Here’s how.
Profile

“Manu Kumar Jain taught me to be limitless”: ex-Xiaomi CMO Anuj Sharma, now POCO India chief

The new country director for POCO India shares his experiences of working on India’s No. 1 smartphone brand and his new role of leading a juvenile offshoot.
Marketing

“Competition will come and go. They can do whatever they want”: Muralikrishnan B, Xiaomi India

India’s No. 1 smartphone and smart TV brand Xiaomi is navigating multiple crises in the Indian market, and its rivals are out to get a cut.