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Blog
Results for 'Xiaomi'
By
Aishwarya Ramesh
Marketing
“We’re living in the golden age of television”: Jaskaran Singh Kapany, Xiaomi
A conversation with Xiaomi’s marketing head about smart TV consumption patterns in India during this festive season.
By
Aishwarya Ramesh
Marketing
The crowdfunding phenomenon – how does it work for Xiaomi?
Crowdfunded Mi products range from screwdrivers to running shoes. Why does the tech brand create these crowdfunded products?
By
Ashwini Gangal
Marketing
Will Indians buy into Xiaomi’s promise of shoes?
A recent ad for Xiaomi’s running shoes made us take a closer look at the mechanisms of product extension and brand diversification.
By
afaqs! news bureau
Marketing
Xiaomi to drop 'Mi' from its products from Q3 2021 onwards
The move is a global one and it is unclear when Indian products will also start bearing the new names.
By
afaqs! news bureau
Advertising
Xiaomi positions Redmi Note 10 Pro Max as the do-it-all content phone
The digital ad film takes the viewers through a host of scenarios, from aspiring models to newbie photographers.
By
afaqs! news bureau
People Spotting
Jaskaran Singh Kapany joins Xiaomi India as head of marketing
Kapany was head of marketing at Paytm in his last stint.
By
Abid Hussain Barlaskar
Marketing
Can smartphone sub brands POCO and iQOO find their calling with the gaming push?
The extensions from Xiaomi and Vivo are associating ‘gaming’ in product features and storytelling while finding a place in the smartphone market.
By
Abid Hussain Barlaskar
Marketing
Crowdfunding to quirky FAQs videos: How Xiaomi is wooing Indians with its robot vacuum mop
The pandemic has breathed new life into this struggling consumer durables segment.
By
Abid Hussain Barlaskar
Marketing
Garmin’s plans to stay put in a Xiaomi-Apple led smartwatch market
Garmin has been promoting the benefits of monitoring health indicators and has recently appointed Mandira Bedi as brand ambasador.
By
afaqs! news bureau
Design Digest
Xiaomi unveils slightly modified new logo
Despite claiming that it is a corporate redesign, the old logo looks quite similar to the new one.
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