Results for 'Xiaomi'

People Spotting

Xiaomi’s Jaskaran Kapany joins Table Space as CMO

He worked with Xiaomi India as CMO.
People Spotting

Manu Jain quits Xiaomi Group

The former Xiaomi India head was associated with the smartphone maker for almost a decade.
Advertising

Brands’ head honchos star in their own product ads

It’s an exercise in personal brand building, while simultaneously endorsing their company’s products.
Advertising

Xiaomi selects AVOW as its core agency in EMEA, SEA, and LATAM

AVOW will undertake all media sales activities for Xiaomi’s Ad Platform (Mi Ads) the awarded regions and will interact as the main point of contact .
Advertising

Anurag Kashyap and Vaani Kapoor focus on Redmi Note 11's display, nothing else

The ad, made by DDB Mudra, continues the tradition of highlighting just one feature of a smartphone than the entire device.
Marketing

“We’re living in the golden age of television”: Jaskaran Singh Kapany, Xiaomi

A conversation with Xiaomi’s marketing head about smart TV consumption patterns in India during this festive season.
Marketing

The crowdfunding phenomenon – how does it work for Xiaomi?

Crowdfunded Mi products range from screwdrivers to running shoes. Why does the tech brand create these crowdfunded products?
Marketing

Will Indians buy into Xiaomi’s promise of shoes?

A recent ad for Xiaomi’s running shoes made us take a closer look at the mechanisms of product extension and brand diversification.
Marketing

Xiaomi to drop 'Mi' from its products from Q3 2021 onwards

The move is a global one and it is unclear when Indian products will also start bearing the new names.
Advertising

Xiaomi positions Redmi Note 10 Pro Max as the do-it-all content phone

The digital ad film takes the viewers through a host of scenarios, from aspiring models to newbie photographers.