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Marketplace
New!
Results for 'Xiaomi'
By
afaqs! news bureau
Design Digest
Xiaomi unveils slightly modified new logo
Despite claiming that it is a corporate redesign, the old logo looks quite similar to the new one.
By
afaqs! news bureau
Marketing
Remote work doubles category size of true wireless audio devices: techARC report
Moving to ‘essentials’ accessory list, brands like Xiaomi, Apple, OnePlus and boAt shipped TWS devices worth over Rs 2,400 crore in 2020.
By
Abid Hussain Barlaskar
Marketing
“The new POCO mascot will be our brand ambassador, sans the celeb cost and baggage”: POCO’s Anuj Sharma
POCO’s country manager takes us through the journey – from ideation to the unveiling of the brand’s refreshed look and its new spunky emoticon mascot.
By
afaqs! news bureau
Advertising
Redmi’s rap video with Danish Sait is a quirky guide to at-home new year parties amid COVID
The video retains traits of the several comic characters like Politician Nograj, Ramamurthy Avre, Gopi, etc. that Sait plays in his videos.
By
Abid Hussain Barlaskar
Marketing
realme woos with 'tech lifestyle' gadgets; smartphone segment in re-boot mode?
Toothbrush, door locks, air purifiers, weighing scales, digital payments – brands like Xiaomi, realme and OnePlus offer all.
By
afaqs! news bureau
Advertising
Manu Jain, Baba Sehgal, Rupam Islam and top stars in Mi’s Diwali and Durga Puja campaign
The celeb list includes Aparshakti Khurana, Kenny Sebastian, Radhika Madan, Regina Cassandra, Namit Das, Angira Dhar and Anindita Bose.
By
afaqs! news bureau
Social Media
Xiaomi’s Manu Jain and Baba Sehgal rap it out for the brand's Diwali campaign
The video says much about Xiaomi’s marketing – optimal use of social media even if the top boss has to crack a quirky rap number and dance it out.
By
Abid Hussain Barlaskar
Marketing
Xiaomi borrows from smartphone experience to crack emerging Smart TV market
Xiaomi’s Mi TV has retained the top spot in the Indian Smart TV market for nine consecutive quarters. Here’s how.
By
Abid Hussain Barlaskar
Profile
“Manu Kumar Jain taught me to be limitless”: ex-Xiaomi CMO Anuj Sharma, now POCO India chief
The new country director for POCO India shares his experiences of working on India’s No. 1 smartphone brand and his new role of leading a juvenile offshoot.
By
Abid Hussain Barlaskar
Marketing
“Competition will come and go. They can do whatever they want”: Muralikrishnan B, Xiaomi India
India’s No. 1 smartphone and smart TV brand Xiaomi is navigating multiple crises in the Indian market, and its rivals are out to get a cut.
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