While most brands are postponing new launches and promotions, Xiaomi is marching ahead at full pace. Xiaomi launched five products during the lockdown and is now entering the laptops category.

The launch film was conceptualized by the Redmi Marketing team along with Momo Media, starring the team behind the product in a video call.

The imagery, along with a reference to 'Fat Man', was part of the ad to promote the Redmi Note 9 series.

This extends Firework's Reveal technology, that allows videos to have a 360 Degree, horizontal and vertical point of view, to the Mi Video users.

It's a no-holds-barred fight on Twitter.

The smartphone brand in its digital ad content series — Mi News — parodied Swami Nithyananda

The parody videos are part of the Mi News campaign.

In its latest brand film, Xiaomi's Manu Kumar Jain is seen grooving within the office premises with other employees.