Results for 'Xiaomi'


Samsung pips Apple as the world’s leading smartphone maker: IDC

The South-Korean brand's 20.8% market share in Q1FY24 helped it overtake the American tech giant.

How KBC has set the standard for brand integrations with sponsors like Hyundai, Asian Paints, and more

The Sony program has a brand mention every few minutes in the show. Yet, it pulls it all off without hindering the audience's viewing experience.
People Spotting

Manu Kumar Jain joins G42 as CEO

Jain was earlier the global vice president at Xiaomi technologies.
People Spotting

Xiaomi’s Jaskaran Kapany joins Table Space as CMO

He worked with Xiaomi India as CMO.
People Spotting

Manu Jain quits Xiaomi Group

The former Xiaomi India head was associated with the smartphone maker for almost a decade.

Brands’ head honchos star in their own product ads

It’s an exercise in personal brand building, while simultaneously endorsing their company’s products.

Xiaomi selects AVOW as its core agency in EMEA, SEA, and LATAM

AVOW will undertake all media sales activities for Xiaomi’s Ad Platform (Mi Ads) the awarded regions and will interact as the main point of contact .

Anurag Kashyap and Vaani Kapoor focus on Redmi Note 11's display, nothing else

The ad, made by DDB Mudra, continues the tradition of highlighting just one feature of a smartphone than the entire device.

“We’re living in the golden age of television”: Jaskaran Singh Kapany, Xiaomi

A conversation with Xiaomi’s marketing head about smart TV consumption patterns in India during this festive season.

The crowdfunding phenomenon – how does it work for Xiaomi?

Crowdfunded Mi products range from screwdrivers to running shoes. Why does the tech brand create these crowdfunded products?