It’s an exercise in personal brand building, while simultaneously endorsing their company’s products.

AVOW will undertake all media sales activities for Xiaomi’s Ad Platform (Mi Ads) the awarded regions and will interact as the main point of contact .

The ad, made by DDB Mudra, continues the tradition of highlighting just one feature of a smartphone than the entire device.

A conversation with Xiaomi’s marketing head about smart TV consumption patterns in India during this festive season.

Crowdfunded Mi products range from screwdrivers to running shoes. Why does the tech brand create these crowdfunded products?

A recent ad for Xiaomi’s running shoes made us take a closer look at the mechanisms of product extension and brand diversification.

The move is a global one and it is unclear when Indian products will also start bearing the new names.

The digital ad film takes the viewers through a host of scenarios, from aspiring models to newbie photographers.

Kapany was head of marketing at Paytm in his last stint.

The extensions from Xiaomi and Vivo are associating ‘gaming’ in product features and storytelling while finding a place in the smartphone market.