Results for 'Xiaomi'

Marketing

The crowdfunding phenomenon – how does it work for Xiaomi?

Crowdfunded Mi products range from screwdrivers to running shoes. Why does the tech brand create these crowdfunded products?
Marketing

Will Indians buy into Xiaomi’s promise of shoes?

A recent ad for Xiaomi’s running shoes made us take a closer look at the mechanisms of product extension and brand diversification.
Marketing

Xiaomi to drop 'Mi' from its products from Q3 2021 onwards

The move is a global one and it is unclear when Indian products will also start bearing the new names.
Advertising

Xiaomi positions Redmi Note 10 Pro Max as the do-it-all content phone

The digital ad film takes the viewers through a host of scenarios, from aspiring models to newbie photographers.
People Spotting

Jaskaran Singh Kapany joins Xiaomi India as head of marketing

Kapany was head of marketing at Paytm in his last stint.
Marketing

Can smartphone sub brands POCO and iQOO find their calling with the gaming push?

The extensions from Xiaomi and Vivo are associating ‘gaming’ in product features and storytelling while finding a place in the smartphone market.
Marketing

Crowdfunding to quirky FAQs videos: How Xiaomi is wooing Indians with its robot vacuum mop

The pandemic has breathed new life into this struggling consumer durables segment.
Marketing

Garmin’s plans to stay put in a Xiaomi-Apple led smartwatch market

Garmin has been promoting the benefits of monitoring health indicators and has recently appointed Mandira Bedi as brand ambasador.
Design Digest

Xiaomi unveils slightly modified new logo

Despite claiming that it is a corporate redesign, the old logo looks quite similar to the new one.
Marketing

Remote work doubles category size of true wireless audio devices: techARC report

Moving to ‘essentials’ accessory list, brands like Xiaomi, Apple, OnePlus and boAt shipped TWS devices worth over Rs 2,400 crore in 2020.