Results for 'Xiaomi'


Brands’ head honchos star in their own product ads

It’s an exercise in personal brand building, while simultaneously endorsing their company’s products.

Xiaomi selects AVOW as its core agency in EMEA, SEA, and LATAM

AVOW will undertake all media sales activities for Xiaomi’s Ad Platform (Mi Ads) the awarded regions and will interact as the main point of contact .

Anurag Kashyap and Vaani Kapoor focus on Redmi Note 11's display, nothing else

The ad, made by DDB Mudra, continues the tradition of highlighting just one feature of a smartphone than the entire device.

“We’re living in the golden age of television”: Jaskaran Singh Kapany, Xiaomi

A conversation with Xiaomi’s marketing head about smart TV consumption patterns in India during this festive season.

The crowdfunding phenomenon – how does it work for Xiaomi?

Crowdfunded Mi products range from screwdrivers to running shoes. Why does the tech brand create these crowdfunded products?

Will Indians buy into Xiaomi’s promise of shoes?

A recent ad for Xiaomi’s running shoes made us take a closer look at the mechanisms of product extension and brand diversification.

Xiaomi to drop 'Mi' from its products from Q3 2021 onwards

The move is a global one and it is unclear when Indian products will also start bearing the new names.

Xiaomi positions Redmi Note 10 Pro Max as the do-it-all content phone

The digital ad film takes the viewers through a host of scenarios, from aspiring models to newbie photographers.
People Spotting

Jaskaran Singh Kapany joins Xiaomi India as head of marketing

Kapany was head of marketing at Paytm in his last stint.

Can smartphone sub brands POCO and iQOO find their calling with the gaming push?

The extensions from Xiaomi and Vivo are associating ‘gaming’ in product features and storytelling while finding a place in the smartphone market.