Results for 'Xiaomi'

Marketing

Xiaomi borrows from smartphone experience to crack emerging Smart TV market

Xiaomi’s Mi TV has retained the top spot in the Indian Smart TV market for nine consecutive quarters. Here’s how.
Profile

“Manu Kumar Jain taught me to be limitless”: ex-Xiaomi CMO Anuj Sharma, now POCO India chief

The new country director for POCO India shares his experiences of working on India’s No. 1 smartphone brand and his new role of leading a juvenile offshoot.
Marketing

“Competition will come and go. They can do whatever they want”: Muralikrishnan B, Xiaomi India

India’s No. 1 smartphone and smart TV brand Xiaomi is navigating multiple crises in the Indian market, and its rivals are out to get a cut.
Companies

Xiaomi partners with Disney+ Hotstar to provide an unmatched movie streaming experience

Allows viewers to access the upcoming blockbusters two hours prior to the official release.
Marketing

Is COVID an opportunity for Samsung to unseat Xiaomi?

While the share of Chinese brands in the Indian smartphone market has fallen, Korean brand Samsung witnessed a spike, as per Counterpoint Research.
Social Media

Nokia reaffirms its Finnish origins amid anti-China sentiment

Its messaging makes it stand out in India's smartphone market that Chinese brands dominate.
Marketing

How will the ban on Chinese apps hurt Xiaomi, India’s No. 1 smartphone brand?

Xiaomi has used its popular Mi Community app to power its success worldwide. Will the ban finally end the brand’s golden run in the Indian market?
Interviews

“Lockdown didn't really impact our engagement”: Anuj Sharma, Xiaomi India

While most brands are postponing new launches and promotions, Xiaomi is marching ahead at full pace. Xiaomi launched five products during the lockdown and is now entering the laptops category.
Companies

Xiaomi launches “NoStringsAttached” campaign featuring employees to announce Redmi Earbuds S

The launch film was conceptualized by the Redmi Marketing team along with Momo Media, starring the team behind the product in a video call.
Advertising

Xiaomi Japan issues apology after insensitive ad featuring nuclear blast imagery

The imagery, along with a reference to 'Fat Man', was part of the ad to promote the Redmi Note 9 series.