Results for 'Xiaomi'


“We’re living in the golden age of television”: Jaskaran Singh Kapany, Xiaomi

A conversation with Xiaomi’s marketing head about smart TV consumption patterns in India during this festive season.

The crowdfunding phenomenon – how does it work for Xiaomi?

Crowdfunded Mi products range from screwdrivers to running shoes. Why does the tech brand create these crowdfunded products?

Will Indians buy into Xiaomi’s promise of shoes?

A recent ad for Xiaomi’s running shoes made us take a closer look at the mechanisms of product extension and brand diversification.

Xiaomi to drop 'Mi' from its products from Q3 2021 onwards

The move is a global one and it is unclear when Indian products will also start bearing the new names.

Xiaomi positions Redmi Note 10 Pro Max as the do-it-all content phone

The digital ad film takes the viewers through a host of scenarios, from aspiring models to newbie photographers.
People Spotting

Jaskaran Singh Kapany joins Xiaomi India as head of marketing

Kapany was head of marketing at Paytm in his last stint.

Can smartphone sub brands POCO and iQOO find their calling with the gaming push?

The extensions from Xiaomi and Vivo are associating ‘gaming’ in product features and storytelling while finding a place in the smartphone market.

Crowdfunding to quirky FAQs videos: How Xiaomi is wooing Indians with its robot vacuum mop

The pandemic has breathed new life into this struggling consumer durables segment.

Garmin’s plans to stay put in a Xiaomi-Apple led smartwatch market

Garmin has been promoting the benefits of monitoring health indicators and has recently appointed Mandira Bedi as brand ambasador.
Design Digest

Xiaomi unveils slightly modified new logo

Despite claiming that it is a corporate redesign, the old logo looks quite similar to the new one.