Results for 'Year Ender 2023'


Piyush Pandey on the unquenchable potency of ideas

The ad man may have moved into an advisory role at Ogilvy, but he continues to champion ideas and storytelling over everything else.

Privacy-first marketing and AI investments: InMobi's focus for 2024

Vasuta Agarwal, CBO - consumer advertising platform, highlights the company’s achievements, future trends, and more.

iD Fresh Food has a q-comm strategy and it is a no-brainer

Rahul Gandhi, CMO, speaks about the brand’s growth plans, domestic and international expansions and its marketing strategy.

The afaqs! Reporters’ Wishlist for 2024

As we bid adieu to 2023, our reporters express their unvarnished desires for the coming year.

I once had a boss who loved brainstorming over beers: Rahul Mathew, DDB Mudra

A fun and light-hearted Q&A series with India’s biggest creative folks; here is DDB Mudra’s CCO.
Guest Article

How nostalgia is no longer authentic

Our guest author explores the need for a Heritage Brand Consortium to put a price on authenticity in the face of a culture of counterfeits.

Ads that we savoured like fine wine in 2023

That piece when the observers of advertising reveal the ones that tickled their fancy.
People Spotting

People on the move: Key shifts and moves in advertising, media, and marketing in 2023

From industry titans reshuffling roles to brand overhauls, we list impactful shifts that made the news in 2023.

We had our creative, strategy, and business heads play the roles of the characters for the client: Amit Wadhwa, Dentsu Creative

A fun and light-hearted Q&A series with India’s biggest creative folks; here is Dentsu Creative’s CEO.
Corporate Communications and PR

"Media will continue to lead reputation management for brands": Kunal Kishore, Value360

Kunal Kishore, founder and director, Value360 Communications, opines on the evolving nature of public relations operations and how the brand is navigating it.