Results for 'Yes Bank'

Advertising

Yes Bank extends nationwide support for athletes competing in Paris Olympics 2024

It has launched a campaign featuring athletes like Neeraj Chopra, Nikhat Zareen, Esha Singh, Harmanpreet Singh and Tajinderpal Singh Toor.
Marketing

Yes Bank CMO on why the bank chose to sponsor India’s Olympic contingent as its banking partner

With the WPL, IPL, and T20 WC,marketers are spoilt for choice in terms of events in 2024.
Advertising

Is the Paytm crisis leading to higher ad spends in banking and fintech categories?

After RBI's action against Paytm Payments Bank, several banking and fintech companies have brought out ads harping on the concept of trust, an essential attribute in all financial products.
Marketing

YES BANK unveils refreshed brand identity

The new brand identity has been launched with an integrated campaign - Life Ko Banao Rich - that encourages customers to live life to the fullest.
People Spotting

YES Bank’s Saif Khan joins PayNearby as Chief Growth Officer

He most recently worked as the Country Head of Private Banking, at YES Bank.
People Spotting

YES Bank ropes in Ravi Chopra as Senior Vice President

Prior to this, he was with Aditya Birla Sun Life Asset Management.
People Spotting

YES BANK appoints Nipun Kaushal as Chief Marketing Officer

In his last assignment, Nipun was the CMO for PNB Metlife Insurance.
Advertising

YES BANK launches ‘Karo har khwaish poori’ campaign

Highlights various loan offerings, paperless processes, quick approvals and digital services among other effective solutions.
People Spotting

Yes Bank appoints Neha Chandwani as VP - Marketing and Corporate Communications

Previously, she was with ICICI Bank as Senior Manager - Corporate Communications.
Advertising

Yes Bank's crisis control ad leaves many fuming

The bank is now trying to reassure its customers and the general public that it's back and raring to go. Is that really the case, though?