The new campaign 'Prarthna Hogi Sweekar' is conceptualised by Oberoi IBC.

The campaign aims to emphasize the importance of incorporating daily prayers into one's routine for a balanced and fulfilled life.

The brand’s director Anshul Agrawal speaks to afaqs! about the tie-up with Delhi Capitals, the state of incense sticks industry, and more.

The TVC conceptualized by Oberoi IBC is the continuation of flagship campaign ‘prarthna hogi sweekar’

Home grown FMCG major eyes health, hygiene and protection portfolio amid pandemic with Herbal (Neem & Lemon), Fruit (Fresh Pineapple) and Perfume (French Aqua) variants of hand wash.