Dish TV’s latest initiative seeks to strengthen the retention and market share of the brand.

Devika Prabhu, Head of Infotainment and Kids at Disney & Star India talks about the network’s evolution and its commitment to inclusivity and diversity in storytelling.

We take a look at how the branding efforts around IPL as a property have evolved over the years

Binda Dey, group CMO, Knight Riders Sports speaks about KKR’s new podcast IP, the brand’s positioning and marketing plans

We understand the appeal of IPL as a lucrative opportunity for advertisers with short-term objectives compared to other sports.

According to experts, while the ad rates for cricket IPs will hit the roof, emerging sports are likely to build value and attract advertisers.

In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.

The provocative ad, published in the newspaper’s Sunday edition, aimed to promote the coaching centre’s classroom program.

Chief growth officer Divya Aggarwal reveals the ingredients of the restaurant chain's collab strategy.

Decoding the evolution of performance marketing and its impact on brand building.