Nisha Qureshi

Nisha Qureshi

I write about advertising, marketing and all things in between!!

Stories by 'Nisha Qureshi'

Media

How will the Reliance-Star merger impact the sports advertising universe?

According to experts, while the ad rates for cricket IPs will hit the roof, emerging sports are likely to build value and attract advertisers.
Advertising

Why chasing ‘Buzz’ and ‘Virality’ can k*ll your brand

In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.
Advertising

FIITJEE doxxes former student and claims superiority by linking rival with history of student suicides in HT print ad

The provocative ad, published in the newspaper’s Sunday edition, aimed to promote the coaching centre’s classroom program.
Marketing

Spotify, Netflix, Nestlé... Why is Impresario's SOCIAL ordering one collab after the other

Chief growth officer Divya Aggarwal reveals the ingredients of the restaurant chain's collab strategy.
Marketing

Are the lines between performance marketing and brand-building blurring?

Decoding the evolution of performance marketing and its impact on brand building.
Media

Zee Cine Awards 2024 sets revenue records; Maruti Suzuki Arena and Coca-Cola lead sponsor lineup

The property is eyeing a 20-25% increase in revenue compared to previous editions, says Sehgal.
Media

Decoding Rusk Media's five-year evolution: Short-form content and Gen Z focus

Rahul Arora, National Sales Head at Rusk Media speaks about the evolution of content marketing, connecting with Gen Z and the company’s growth.
Advertising

Trailers for ads. Weird, right? Brands disagree. Here’s why.

Brands are coming up with teasers and trailers around their TVC launches, let’s understand what they bring to the table.
Advertising

A$AP Rocky fights inner demons in Puma’s ad spot

The rapper is seen fighting off a creepy blob in a noir-style film, also directed by him.
Advertising

Indian digital agencies are dreaming of Arabian Nights; Here’s why

More and more Indian digital startups are entering the MENA market, specifically in the UAE and KSA. We decode the trend and what it brings to the table.