We speak to industry leaders and experts to understand whether the industry has recovered post-COVID and how radio players are reinventing themselves

The CEO, India & South Asia, Interbrand, talks about how the agency built Vida and Switch – two electric vehicle brands in India, and sheds light on his company’s vision for the country.

The ad comes at a time when JioCinema and Disney Star have been fighting tediously to get the viewer’s and advertiser’s attention.

In an interaction with afaqs!, Saakshi Verma Menon, marketing director, Kimberly-Clark India, talks about relaunching Kotex in the country and the marketing strategy.

We talk to experts on why suddenly, many brands have taken the rebranding route and the things one must be careful about, when rebranding.

In an exclusive interaction with afaqs!, Satya Raghavan, Director, Marketing Partners at Google India talks about how the platform has evolved over the years and their plans ahead

Slice has replaced its brand ambassador of 16 years — actor Katrina Kaif. Anuj Goyal, associate director, Slice and Tropicana, PepsiCo India, talks to afaqs! about the move.

We speak to experts about what Disney Star’s decision to air some IPL matches on its FTA channel, means for the network itself as well as the advertisers.