Nisha Qureshi

Nisha Qureshi

I write about advertising, marketing and all things in between!!

Stories by 'Nisha Qureshi'

Advertising

Innovation, integration, & client focus: CEO Babita Baruah lists VML India's growth trifecta

Baruah speaks about the agency’s growth post it's inception and vision ahead.
Advertising

How GenAI is revolutionising creativity in advertising

Industry experts decode how one can leverage Gen AI tools to drive maximum creativity in advertising.
Marketing

GCPL targets double-digit category growth with made-in-India mosquito repellent formula

Ashwin Moorthy, CMO, GCPL speaks about Good Knight’s newest innovation and their strategic marketing plans.
Advertising

Nike's campaign for Saudi Arabia empowers young women and encourages them to take up sports

The film, executed by Wieden+Kennedy, aims to help young women realise their potential.
MarTech

28% SMBs don’t invest in ads; Amazon Ads says it is here to help mitigate challenges

Amazon Ads report on SMB advertisers has found that while 36% face difficulties in creating compelling ad campaigns, 56% SMBs increased their ad spend in the past year.
Media

Disney Star’s contextual ad offering puts a twist on in-film brand integrations

It offers advertisers opportunities to deliver highly targeted ads by strategically placing ads that are contextually relevant to the content being watched.
Advertising

‘Keep Girls In School’ is not a campaign but a movement and our philosophy: Girish Kalyanaraman of P&G 

A look at what went behind the scenes of the making of India’s first ‘period song’. 
Advertising

Cinthol debuts easy wash-off body wash with automatic foamer in new campaign

The product comes with a built-in foamer and is much easier to wash off as compared to normal body washes.
Media

Self-declaration mandate hits publishers and media houses as brands pause new ads

Significant impact on revenue awaits if the situation remains the same, say industry leaders.
Brands

Token pride vs. true support: Are brands really standing with India's LGBTQIA+ community?

A lot more can be done in the advertising and marketing industry for the LGBTQIA+ community, say industry leaders.