Nisha Qureshi

Nisha Qureshi

I write about advertising, marketing and all things in between!!

Stories by 'Nisha Qureshi'


Mumbai OOH tragedy fuels demands for stricter advertising regulations

Industry leaders call for self-regulations and stricter OOH advertising guidelines to make OOH billboards safer.

We are medium agnostic about content: Hogarth-WPP's Karthik Nagarajan

The CEO talks about Hogarth’s pivotal role in revolutionising ad production capabilities.

It’s time for advertising agencies to be bolder: Pravin Shah of BigBrandTheory

Pravin Shah, Founder of BigBrandTheory explains the need for specialised agencies, agency culture and the need to undo age-old business practices.

TV Networks revolutionise sports broadcasting with AI

A look at how sports broadcasting players are navigating the uncharted territory of AI and leading.

How are marketers embracing the ambiguity and challenges around AI?

Industry leaders speak about the different ways in which they are integrating AI into solving everyday marketing problems.

Convenience, price, and technology: How DishTV Smart+ aims to democratise digital entertainment

Dish TV’s latest initiative seeks to strengthen the retention and market share of the brand.

Diversity mixed with a blend of global and local content: The recipe for Disney Kids Network's success in India

Devika Prabhu, Head of Infotainment and Kids at Disney & Star India talks about the network’s evolution and its commitment to inclusivity and diversity in storytelling.

Chronicling IPL's 433% brand value growth

We take a look at how the branding efforts around IPL as a property have evolved over the years

How legacy, content, and engagement fuelled KKR's iconic 17-year IPL innings

Binda Dey, group CMO, Knight Riders Sports speaks about KKR’s new podcast IP, the brand’s positioning and marketing plans

Can IPL brands balance short-term sponsorships with long-term goals?

We understand the appeal of IPL as a lucrative opportunity for advertisers with short-term objectives compared to other sports.