Anirban Roy Choudhury

TRAI's NTO: Marketers believe TV ad spends likely to take a hit

“We should not be guided by data to figure out which genres are working”: Gaurav Banerjee, Star India

“It is exciting to index your work against the best out there and see how you fare”: Neeraj Pandey

Unilever to put lid on marketing to kids: Need broadcasters worry?

Viacom18 bets big on sports; to broadcast league featuring international cricketing legends

"We need third-party measurement body to truly unlock the advertising VOD play": Akash Banerji

"You need multiple seasons for a video property to turn profitable": Cricbuzz's Pankaj Chhaparwal

"Reality shows give brands an ROI that is beyond a 30-second-slot": Nina Elavia Jaipuria

Sagnik Ghosh, business head of Star Jalsha and Jalsha Movies, moves on

"Priority is to get more people to try Amazon as their first e-commerce platform": Ravi Desai