Editor's Note

Editor's Note

Tale of two biscuits… what happens after the first bite?

New ads for Britannia and Parle G offer insight into the 30-second portrayal of the Indian housewife today.
Editor's Note

Secret superstars of Sebamed’s ads: the NABL, the pH scale, litmus paper

As Sebamed and HUL have it out in court, over the former’s recent ads, we deconstruct the jargon this battle is hinged on.
Editor's Note

Czech cars, Indian emperors, and myth-inspired auto brand names

Last week, Skoda announced a new SUV called Kushaq. A quick, whimsical dive into what the name means and entails.
Editor's Note

‘Covid Consumerism’: Good for business, bad for marketing?

As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.
Editor's Note

Will the Indian middle class finally embrace DIY culture?

As Indians, we believe that if we pay adequately, somebody will do the dirty work for us. But has more than a month of sweeping and dusting without any help changed our view of physical work?
Editor's Note

Can your business survive the financial cost of social distancing?

Airlines will not be able to fill their planes to capacity and restaurants will have to reduce the number of tables. Social distancing is a necessary but expensive business. Will companies be able to bear the burden?
Editor's Note

The call of the office (and other such things outside)

Ever since the lockdown, brand advertising has been focused on the ‘sweet home’ theme. That idea has run its course. Brands should refocus on people wanting to get back to life outside
Editor's Note

Is this really a good time to publish and be damned?

There is growing news about salary cuts and job losses. Why is most of it about media companies? What about agencies and other creative firms? And how should afaqs! cover this?
Editor's Note

The maths of going from Rs 320 crore to Rs 1,920 crore in four years

Can the Rs 4,000-crore Viacom18 really grow its digital revenue 6X rapidly? Company boss Sudhanshu Vats explains why and how it can be done.
Editor's Note

Czech cars, Indian emperors, and myth-inspired auto brand names

Last week, Skoda announced a new SUV called Kushaq. A quick, whimsical dive into what the name means and entails.
Editor's Note

‘Covid Consumerism’: Good for business, bad for marketing?

As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.
Editor's Note

Will the Indian middle class finally embrace DIY culture?

As Indians, we believe that if we pay adequately, somebody will do the dirty work for us. But has more than a month of sweeping and dusting without any help changed our view of physical work?
Editor's Note

Can your business survive the financial cost of social distancing?

Airlines will not be able to fill their planes to capacity and restaurants will have to reduce the number of tables. Social distancing is a necessary but expensive business. Will companies be able to bear the burden?
Editor's Note

The call of the office (and other such things outside)

Ever since the lockdown, brand advertising has been focused on the ‘sweet home’ theme. That idea has run its course. Brands should refocus on people wanting to get back to life outside
Editor's Note

Is this really a good time to publish and be damned?

There is growing news about salary cuts and job losses. Why is most of it about media companies? What about agencies and other creative firms? And how should afaqs! cover this?
Editor's Note

The maths of going from Rs 320 crore to Rs 1,920 crore in four years

Can the Rs 4,000-crore Viacom18 really grow its digital revenue 6X rapidly? Company boss Sudhanshu Vats explains why and how it can be done.