100 year old pandemic, 100 year old advertisements...
Just like we see today, even 100 years ago brands claimed their products prevented or cured the deadly influenza virus. There was a similar barrage of hygiene and immunity products that promised protection from the flu.
Will the Indian middle class finally embrace DIY culture?
As Indians, we believe that if we pay adequately, somebody will do the dirty work for us. But has more than a month of sweeping and dusting without any help changed our view of physical work?
Can your business survive the financial cost of social distancing?
Airlines will not be able to fill their planes to capacity and restaurants will have to reduce the number of tables. Social distancing is a necessary but expensive business. Will companies be able to bear the burden?
The call of the office (and other such things outside)
Ever since the lockdown, brand advertising has been focused on the ‘sweet home’ theme. That idea has run its course. Brands should refocus on people wanting to get back to life outside
Is this really a good time to publish and be damned?
There is growing news about salary cuts and job losses. Why is most of it about media companies? What about agencies and other creative firms? And how should afaqs! cover this?
Will the Indian middle class finally embrace DIY culture?
As Indians, we believe that if we pay adequately, somebody will do the dirty work for us. But has more than a month of sweeping and dusting without any help changed our view of physical work?
Can your business survive the financial cost of social distancing?
Airlines will not be able to fill their planes to capacity and restaurants will have to reduce the number of tables. Social distancing is a necessary but expensive business. Will companies be able to bear the burden?
The call of the office (and other such things outside)
Ever since the lockdown, brand advertising has been focused on the ‘sweet home’ theme. That idea has run its course. Brands should refocus on people wanting to get back to life outside
Is this really a good time to publish and be damned?
There is growing news about salary cuts and job losses. Why is most of it about media companies? What about agencies and other creative firms? And how should afaqs! cover this?