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As Big Bazaar makes over 140 stores wheelchair-friendly

As Big Bazaar makes over 140 stores wheelchair-friendly...

In a country that pretends that the disabled don't exist, Big Bazaar's initiative is positively revolutionary. Will it pressure other retail chains to respond? ... Read more

Interviews

Vivek Srivatsa

Vivek Srivatsa, (Head Marketing, Passenger Vehicle Business, Tata Motors)

"IPL gave us a boost which accelerated Tata Nexon's performance": Vivek Srivatsa, Marketing Head

Last year, Tata Motors signed a three-year-deal (2018-20) with the Board for Control of Cricket in India (BCCI) to promote its passenger vehicle business during the Indian Premier League. A Tata Nexon was displayed in each and every cricket stadium and the cameras focussed on the Compact SUV multiple times. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now