News

Marketing Initiative

4 Lesser-Known Features of Online Term Insurance Plans

Term insurance plans act as a safety net for your family to fall back on if the day comes when you are not there to tend to their needs anymore.
Advertising

Amul remembers advertising veteran Anil ‘Billy’ Kapoor

Kapoor was the chairman emeritus at DraftFCB+ Ulka. He passed away on April 12, 2021.
Media

Filming in Maharashtra shut till May 1; Broadcasters might have to air reruns again

The Government of Maharashtra imposed restrictions on shooting for films, TV shows, advertisements
Advertising

From ‘Atirikt Khurak’ to ‘Atirikt Zumba’, Jackie Shroff shakes a leg for CRED

It’s the second of CRED’s six-ad campaign for the ongoing Indian Premier League.
Marketing

Hero Group launches edtech platform Hero Vired

Hero Vired is born out of the Hero Group's own experience of skills gap in the industry. It will offer a mix of programs for the working professionals and others.
Advertising

"Great work is often born out of real debates": Kainaz Karmakar

Ogilvy India's chief creative officer busts myths about the world of advertising in a short audio tweet.
Guest Article

"Nowadays, people take offence like it’s a limited time offer": Sambit Mohanty

The creative head, McCann South, on how CRED's much-loved 'Indiranagar ka gunda' ad has one foot stuck in the 'cancel culture' trap.
Advertising

Haier AC usurps pranayama-esque exercises for healthy lungs

It’s the brand’s new campaign, where it pits the exercise regime against its AC’s clean air that keeps your lungs healthy.
Advertising

Vadilal’s summer campaign highlights at-home and outdoor consumption occasions

The ad films target adults and young adults, while also reinforcing the brand’s tagline ‘Waah Vadilal’.
Media

Corona's second wave: Maharashtra halts shooting for TV shows, movies, and ads for 15 days

It's part of the new curbs Maha CM has announced to arrest the sharp spike in Coronavirus cases.
Media

Filming in Maharashtra shut till May 1; Broadcasters might have to air reruns again

The Government of Maharashtra imposed restrictions on shooting for films, TV shows, advertisements
Advertising

From ‘Atirikt Khurak’ to ‘Atirikt Zumba’, Jackie Shroff shakes a leg for CRED

It’s the second of CRED’s six-ad campaign for the ongoing Indian Premier League.
Marketing

Hero Group launches edtech platform Hero Vired

Hero Vired is born out of the Hero Group's own experience of skills gap in the industry. It will offer a mix of programs for the working professionals and others.
Advertising

"Great work is often born out of real debates": Kainaz Karmakar

Ogilvy India's chief creative officer busts myths about the world of advertising in a short audio tweet.
Guest Article

"Nowadays, people take offence like it’s a limited time offer": Sambit Mohanty

The creative head, McCann South, on how CRED's much-loved 'Indiranagar ka gunda' ad has one foot stuck in the 'cancel culture' trap.
Advertising

Haier AC usurps pranayama-esque exercises for healthy lungs

It’s the brand’s new campaign, where it pits the exercise regime against its AC’s clean air that keeps your lungs healthy.
Advertising

Vadilal’s summer campaign highlights at-home and outdoor consumption occasions

The ad films target adults and young adults, while also reinforcing the brand’s tagline ‘Waah Vadilal’.
Media

Corona's second wave: Maharashtra halts shooting for TV shows, movies, and ads for 15 days

It's part of the new curbs Maha CM has announced to arrest the sharp spike in Coronavirus cases.