Marketers ownership of ad films is higher today Amit Sharma director Badhaai Ho

"Marketers' 'ownership' of ad films is higher today": Amit Sharma, director, 'Badhaai Ho'

Meet the adman who directed Badhaai Ho - the first feature film from an ad-focused production house to breach the Rs.100 crore mark. ... Read more


Uday Sodhi

Uday Sodhi, (Business head - digital, Sony Pictures Networks India)

"Most advertisers today take OTT as part of their media plan,": SonyLIV's Uday Sodhi

SonyLIV, the over-the-top (OTT) platform from Sony Pictures Networks India has announced a multi-year strategic content deal with American entertainment giant, Lionsgate. The new assortment of shows will be available for viewing under SonyLIV Premium which has INR 99 a month, INR 299 for 6 months and INR 499 a year plans. ... Read More

afaqs! Reporter

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