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Bisleri means Bisleri not any packaged water

Bisleri means Bisleri, not 'any packaged water'...

... is the message in the brand's new spot. For years Bisleri has been synonymous with its segment - while that's a good position to have, it can hurt sales. ... Read more

Interviews

Uday Sodhi

Uday Sodhi, (Business head - digital, Sony Pictures Networks India)

"Most advertisers today take OTT as part of their media plan,": SonyLIV's Uday Sodhi

SonyLIV, the over-the-top (OTT) platform from Sony Pictures Networks India has announced a multi-year strategic content deal with American entertainment giant, Lionsgate. The new assortment of shows will be available for viewing under SonyLIV Premium which has INR 99 a month, INR 299 for 6 months and INR 499 a year plans. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now