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Ahead of India-Pak game Star Sports puns on baap baap hota hai jibe in ad

Ahead of India-Pak game, Star Sports puns on 'baap baap hota hai' jibe in ad

The copy of Star Sports' latest spot under the #CricketKaCrown umbrella draws on an old India-Pak jeer slinging match about 'baaps' and 'betas'. ... Read more

Interviews

Pankaj Duhan

Pankaj Duhan, (CMO, RB South Asia Health)

"Want to delight 'Millennial Moms'": Pankaj Duhan, RB, on Dettol soaps

Dettol, germ protection brand from the house of Reckitt Benckiser (RB), recently announced the launch of a range of bathing soaps and hand washes, 'co-created' in consultation with consumers - specifically, mothers. The brand team claims these products are made using ingredients pre-approved by moms and that they are free from parabens, dyes and talc. Product variants include tulsi and jasmine. The range will be available across grocery and departmental stores, pharmacies and e-commerce websites. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now