As Big Bazaar makes over 140 stores wheelchair-friendly

As Big Bazaar makes over 140 stores wheelchair-friendly...

In a country that pretends that the disabled don't exist, Big Bazaar's initiative is positively revolutionary. Will it pressure other retail chains to respond? ... Read more


Vivek Srivatsa

Vivek Srivatsa, (Head Marketing, Passenger Vehicle Business, Tata Motors)

"IPL gave us a boost which accelerated Tata Nexon's performance": Vivek Srivatsa, Marketing Head

Last year, Tata Motors signed a three-year-deal (2018-20) with the Board for Control of Cricket in India (BCCI) to promote its passenger vehicle business during the Indian Premier League. A Tata Nexon was displayed in each and every cricket stadium and the cameras focussed on the Compact SUV multiple times. ... Read More

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