News

Marketing Initiative

The quirky ‘#IdeaChor’ campaign turns into a digital success for MX Player

#IdeaChor’ was conceptualized for MX Original Series ‘Kiska Hoga Thinkistan Season 2’ to bring alive it’s story arc for this edition of the show
Advertising

Dentsu Impact wins creative mandate for V-Mart Fashion

With this announcement, V-Mart is poised to enhance its marketing strategy in India.
Media

“Have to diversify revenue; can’t just be advertising led”: Anant Goenka

He spoke about print roots and digital shoots, at Digipub.
Marketing

Cadbury UK's packaging stunt a hit with desi designers...

We analyse the fortnight old, risky move.
Social Media

Instagram stories and 'news-y' storytelling…

In the age of low attention spans, publishers have a new method of news dissemination…
Social Media

Eros Now announces collaboration with Microsoft to develop next generation online video platform

Eros’ work with Microsoft will help it transform not only how it delivers streaming services to its consumers but also to reimagine the offerings it can provide.
Media

IIM-A Validates BARC India’s Sample Design & Methodology

All vouch for representativeness of the Panel
Social Media

This TikTok video puns on an older Vim ad...

It made a reference to a 2014 Vim commercial by Lowe Lintas
Advertising

WATConsult bags digital duties for Goibibo

The account will be handled by the agency's Delhi office.
Marketing

"Moment of anxiety is when we open the doors to our sale": Amazon's Ravi Desai

Chat with a marketer with a 'sale' to sell.
Media

“Have to diversify revenue; can’t just be advertising led”: Anant Goenka

He spoke about print roots and digital shoots, at Digipub.
Marketing

Cadbury UK's packaging stunt a hit with desi designers...

We analyse the fortnight old, risky move.
Social Media

Instagram stories and 'news-y' storytelling…

In the age of low attention spans, publishers have a new method of news dissemination…
Social Media

Eros Now announces collaboration with Microsoft to develop next generation online video platform

Eros’ work with Microsoft will help it transform not only how it delivers streaming services to its consumers but also to reimagine the offerings it can provide.
Media

IIM-A Validates BARC India’s Sample Design & Methodology

All vouch for representativeness of the Panel
Social Media

This TikTok video puns on an older Vim ad...

It made a reference to a 2014 Vim commercial by Lowe Lintas
Advertising

WATConsult bags digital duties for Goibibo

The account will be handled by the agency's Delhi office.
Marketing

"Moment of anxiety is when we open the doors to our sale": Amazon's Ravi Desai

Chat with a marketer with a 'sale' to sell.