News

Marketing Initiative

The role of SBI Life as the lead helmet partner of Rajasthan Royals Franchise is not just a branding opportunity – SBI Life’s Ravindra Sharma

The seasoned marketer takes us through his approach to new-age marketing and thoughts over the association with Rajasthan Royals Franchise.
Advertising

Goafest 2023 Day Three: A Rewind

Music, cinema, gender, future of creativity and media buying, there was a lot to be discussed.
Advertising

Leo Burnett is once again the Creative Agency of the Year at the Abby One Show 

The Publicis-owned agency nabbed the top spot in the 2022 edition.
Marketing

Bikano launches Frozen Products in the International Market

The company aims for a 40 percent YoY growth from the export market.
Marketing

Adda52.com launches an interactive talk series ‘Gamepreneurship Decoded’

Adda52.com has roped in India’s top poker players for a career-oriented Poker Talk Series across top colleges in India.
Media

Ibroad7 restructures under Umbrella entity Reach India

This restructuring has been done keeping in mind the emerging landscape in the media, brand communication and content space.
Marketing

Nestlé MUNCH gives young cricket fans a chance to meet their favourite T20 stars

The company partners with Punjab Kings, Gujarat Titans and Royal Challengers Bangalore.
Media

BCCI to wait for Zee-Sony merger to finalise before selling media rights

Media reports say the cricket board is following the Zee-Sony merger closely before deciding on the media rights for Indian cricket team's bilateral series' broadcast.
Media

Zee’s Q4 domestic ad revenue down 10% YoY, subscription revenue down 1%

The company’s domestic advertising revenue stood at Rs 963 crore, impacted by FTA withdrawal (Zee Anmol).
Media

NCLAT sets aside NCLT's order to NSE and BSE to reassess Zee-Sony Merger

NCLT had instructed the stock exchange bodies to reevaluate the non-compete clauses of the merger on May 11.
Advertising

Leo Burnett is once again the Creative Agency of the Year at the Abby One Show 

The Publicis-owned agency nabbed the top spot in the 2022 edition.
Marketing

Bikano launches Frozen Products in the International Market

The company aims for a 40 percent YoY growth from the export market.
Marketing

Adda52.com launches an interactive talk series ‘Gamepreneurship Decoded’

Adda52.com has roped in India’s top poker players for a career-oriented Poker Talk Series across top colleges in India.
Media

Ibroad7 restructures under Umbrella entity Reach India

This restructuring has been done keeping in mind the emerging landscape in the media, brand communication and content space.
Marketing

Nestlé MUNCH gives young cricket fans a chance to meet their favourite T20 stars

The company partners with Punjab Kings, Gujarat Titans and Royal Challengers Bangalore.
Media

BCCI to wait for Zee-Sony merger to finalise before selling media rights

Media reports say the cricket board is following the Zee-Sony merger closely before deciding on the media rights for Indian cricket team's bilateral series' broadcast.
Media

Zee’s Q4 domestic ad revenue down 10% YoY, subscription revenue down 1%

The company’s domestic advertising revenue stood at Rs 963 crore, impacted by FTA withdrawal (Zee Anmol).
Media

NCLAT sets aside NCLT's order to NSE and BSE to reassess Zee-Sony Merger

NCLT had instructed the stock exchange bodies to reevaluate the non-compete clauses of the merger on May 11.