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#ARM Worldwide bags the content & conversation mandate for Himalaya’s Companion Care Division

#ARM Worldwide won the mandate after a multi-agency pitch for managing all written and visual content under social media marketing for Companion Care.
Brands and Sports marketing

T20 World Cup attracts a vast and more engaged audience, says CoinDCX’s Marketing Head

We spoke with Ramalingam Subramanian on the brand’s association with cricketing events, factors for partnering with WC T20, leveraging broadcast and more.
Advertising

Sociowash wins the Social Media mandate for JAIN Online

The mandate will consist of overall planning, strategizing, and managing the brand’s social media presence.
Advertising

Kinnect bags the digital media mandate for CEAT

The account was won following a multi-agency pitch.
Advertising

Sociapa bags the digital mandate for Takufu

The agency will now be taking care of the digital activities for the Dubai Based Home Décor Brand.
Marketing

"A fourth of our apparel revenue on our online store comes from women": Royal Enfield’s Puneet Sood

Speaking on the occasion of the limited-edition helmet’s launch for it’s 120th anniversary, the Global Head- Apparel Business and Gordon May, brand’s historian share the process of creating the helmets that depict the brand’s history.
Advertising

“Staycations continue to be one of our largest businesses”: Ritu Mehrotra, Booking.com

A chat with the leading travel aggregator platform’s regional manager – South Asia, about what the travellers are looking for.
Guest Article

The Sanjana Effect: almost 50 girls were named after Pepsi’s 1993 ad

One of them wrote this article. She also tracked down the other ‘Sanjus’.
Advertising

Swiggy Genie presents itself as your last-minute “need it now” aid in a new set of ads

The in-app feature/service lets you pick up and drop any item from anywhere in your city.
Marketing

Snap blames Apple’s privacy update for Q3 earnings slump

The update is part of Snap’s causes for its revenue earning falling below expectations.
Advertising

Sociowash wins the Social Media mandate for JAIN Online

The mandate will consist of overall planning, strategizing, and managing the brand’s social media presence.
Advertising

Kinnect bags the digital media mandate for CEAT

The account was won following a multi-agency pitch.
Advertising

Sociapa bags the digital mandate for Takufu

The agency will now be taking care of the digital activities for the Dubai Based Home Décor Brand.
Marketing

"A fourth of our apparel revenue on our online store comes from women": Royal Enfield’s Puneet Sood

Speaking on the occasion of the limited-edition helmet’s launch for it’s 120th anniversary, the Global Head- Apparel Business and Gordon May, brand’s historian share the process of creating the helmets that depict the brand’s history.
Advertising

“Staycations continue to be one of our largest businesses”: Ritu Mehrotra, Booking.com

A chat with the leading travel aggregator platform’s regional manager – South Asia, about what the travellers are looking for.
Guest Article

The Sanjana Effect: almost 50 girls were named after Pepsi’s 1993 ad

One of them wrote this article. She also tracked down the other ‘Sanjus’.
Advertising

Swiggy Genie presents itself as your last-minute “need it now” aid in a new set of ads

The in-app feature/service lets you pick up and drop any item from anywhere in your city.
Marketing

Snap blames Apple’s privacy update for Q3 earnings slump

The update is part of Snap’s causes for its revenue earning falling below expectations.