News

Media

Game maker KRAFTON likely to relaunch PUBG Mobile as Battlegrounds Mobile in India

Like PUBG, Battlegrounds Mobile will come in a 'battle royale' format and will be available to play only in India.
Marketing Initiative

JSW Cement’s new TVC emphasizes building strong communities and a greener planet

With music by A. R. Rahman, the JSW Cement TVC urges viewers to start building a stronger tomorrow.
Media

Right time to cancel IPL, but over Rs 4,500 crore of advertiser money stuck in the works: Experts

Experts weigh in on the monetary fallout of the IPL cancellation, that's expected to cast a shadow of uncertainty on the World Cup too
Advertising

Gaana partners with Taj Mahal tea to create curated Indian classical music playlist

Taj Mahal, which has used such music in its ads in the past, has created a playlist with the aim of bringing Indian classical music to the millennials.
Marketing

Vivo repacks selfie camera with ‘creator-centric' tweaks in new phone

The front camera of Vivo V21 5G has LEDs that resemble accessories like ‘ring lights’ often used by online video creators and influencers.
Marketing

Vanish UK releases Amazon docuseries to shine a bright light on sustainable fashion

The garment care brand has partnered with the British Fashion Council to launch this endeavour.
Advertising

Emiza assigns digital duties to Ants Digital

The mandate includes handling and managing the brand's various digital platforms, along with online response management, media buying, web & search optimization management.
Advertising

Havas Media Group launches Meaningful Marketplaces

New global initiative will ensure a more equitable share of investment in trusted news, as well as content providers and creators from minority and under-represented groups.
Media

ZEE Digital crosses 300 million Monthly Active Users

Grows 4x from 75 million in just 2 years.
Advertising

Rediffusion Launches Red Lab

This dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting to come up with actionable business intelligence.
Media

Right time to cancel IPL, but over Rs 4,500 crore of advertiser money stuck in the works: Experts

Experts weigh in on the monetary fallout of the IPL cancellation, that's expected to cast a shadow of uncertainty on the World Cup too
Advertising

Gaana partners with Taj Mahal tea to create curated Indian classical music playlist

Taj Mahal, which has used such music in its ads in the past, has created a playlist with the aim of bringing Indian classical music to the millennials.
Marketing

Vivo repacks selfie camera with ‘creator-centric' tweaks in new phone

The front camera of Vivo V21 5G has LEDs that resemble accessories like ‘ring lights’ often used by online video creators and influencers.
Marketing

Vanish UK releases Amazon docuseries to shine a bright light on sustainable fashion

The garment care brand has partnered with the British Fashion Council to launch this endeavour.
Advertising

Emiza assigns digital duties to Ants Digital

The mandate includes handling and managing the brand's various digital platforms, along with online response management, media buying, web & search optimization management.
Advertising

Havas Media Group launches Meaningful Marketplaces

New global initiative will ensure a more equitable share of investment in trusted news, as well as content providers and creators from minority and under-represented groups.
Media

ZEE Digital crosses 300 million Monthly Active Users

Grows 4x from 75 million in just 2 years.
Advertising

Rediffusion Launches Red Lab

This dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting to come up with actionable business intelligence.