It examined election sentiments, news consumption habits, and voting behaviours among Gen Z and millennials.

It encompassed rallies, campaigns, voter sentiments, election results, and more, catering to the diverse preferences of today's audience.

The channel will be providing special programming starting at 6 a.m. to keep viewers updated on the trends and developments across the nation.

Websites, mobile apps, YouTube channels, and social media will provide exclusive coverage of the Lok Sabha poll results tomorrow at 5:30 a.m.

The ad tit-for-tat between the INC and BJP continues.

The film, set to premiere on May 23, provides insight into India's ongoing general elections, fostering pride and excitement.

The brand is promoting voting through distinctive messages to evoke a sense of responsibility and urgency.

GroupM employees engaged in candid conversations with the News18's anchors.

It aims to boost societal awareness and civic engagement by transforming Election Day from a mere holiday to a day of significant civic duty.

The brand has updated its logo to integrate the "m" with a finger bearing the ink mark.