The account was won following a multi-agency pitch.

He joins 82.5 Communications from Chlorophyll brand consultancy, where he was most recently serving as CEO.

The new Bisleri ad campaign is an effort to provoke consumers to be vigilant and choose the brand over lookalikes.

In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?

… It, instead, asks folks to consume Chyawan Amrut whose Ayurvedic ingredients will boost your immunity.

At a time when many families are finding it hard to access safe drinking water, 'Badal', the camel, returns with refreshing news.

It's perhaps the first time, we see a scientist in a lab coat examine honey's purity under a microscope in an ad.

The 360-degree campaign will be led by television and digital platforms.

The ad makes no mention of the pandemic or how the e-cycle offers any precautionary measures. It instead focuses on the vehicle's speed