Adidas Weaving Mills, Adidas Textile Industries, and Adidas Merchandise, and their directors are restrained from using the 'ADIDAS' mark.

The collection will be available at retailers nationwide, including Shoppers Stop, Nykaa, and other key outlets.

The campaign created by Fundamental features Rohit Sharma, Hardik Pandya, Virat Kohli, and more wearing specially designed jerseys.

The new jerseys featuring the logos of BCCI and Adidas will be available in stores starting May 7, 2024.

Adidas has partnered with neuro11, a group of sports neuroscientists, to provide practical guidance on how elite athletes manage pressure.

Industry experts analyse success factors, challenges, and strategies for World Cup brand anthems.

The global campaign also features a line-up of original icons including Zinedine Zidane, David Beckham, Run DMC, Pusha T and more.

The campaign's anthem will also be available on major audio platforms such as Spotify, Jio Saavn, and more.

The all new Z.N.E. collection is available in stores across India and on online portal as well.

The new release pays homage to the simple yet bold white design that has been synonymous with the team´s home kit since its inception.