Adidas has partnered with neuro11, a group of sports neuroscientists, to provide practical guidance on how elite athletes manage pressure.

Industry experts analyse success factors, challenges, and strategies for World Cup brand anthems.

The global campaign also features a line-up of original icons including Zinedine Zidane, David Beckham, Run DMC, Pusha T and more.

The campaign's anthem will also be available on major audio platforms such as Spotify, Jio Saavn, and more.

The all new Z.N.E. collection is available in stores across India and on online portal as well.

The new release pays homage to the simple yet bold white design that has been synonymous with the team´s home kit since its inception.

Sunil Gupta of Adidas and Fundamental CCO Pallavi Chakravarti shed light on the BTS of the jersey launch.

Cricketers struggle to describe what their jersey means to them in the first Adidas spot for Indian cricket.

Aaquib Wani has designed the new kits.

After IPL 2023, India is all set to go to England for the final of the World Test Championship against Australia.