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Many of India’s most powerful and well-recognised were in the running for metals in the third edition of the awards.

The first edition of 'Startup Brands - Marketing for Fast-growing Companies' by afaqs! will be held at Trident, Mumbai, 10 a.m. onwards.

A total of 117 metals were awarded across 39 categories. Two special awards - Brand of the Year and Agency of the Year - were awarded to the maximum metal scoring participant.

The online platform, which helps advertisers discover the right agency, has changed both, its membership rates as well as its proposition.

A total of 95 metals were awarded across 34 categories. Of the total wins, there were 39 gold, 28 silver and 28 bronze metals.

That’s the commonest question we’ve got asked about the platform which helps marketers find communication partners. The story behind the answer is a little bit longer.

Because the landscape of creative partners has fragmented enormously, afaqs! Marketplace wants to aid their discovery by advertisers.

Among the top scorers this year was the FM brand Red FM, with a total of six metals - four Gold, a Silver and a Bronze. A total of 14 golds were won.

Industry experts dissect the trends.