Results for 'aha OTT'


Regional OTTs eye small towns as metro demand saturates

While the Indian OTT audience base experienced a 20% increase from 2021 to 2022, it has only grown by 13.5% in the last year.

aha's expansion of its AVoD model and unveiling fresh IPs

Nitin Burman, VP and head - non-subscription revenue, opens up about the brand’s growth after introducing the AVoD model, partnerships and more.

aha's new price plans to offer consumers' better experience, more value: CK Rakesh

The head - SVOD and business strategy speaks about the OTT platform's price hike for its Gold pack and its latest ad-free annual pack.

aha showcases the magic of variety with its new brand campaign starring Allu Arjun

The campaign is directed by veteran Director Trivikram, staring Icon Star Allu Arjun & Sensational Sree Leela.
People Spotting

aha appoints Rajshekhar Baddam as Marketing Head

He was most recently heading content marketing.

aha joins the league of 25+ apps on Tata Play Binge

Co-owned by My Home Group and Allu Aravind (Geetha Arts), aha brings choicest of Telugu content for the OTT viewers.
People Spotting

aha announces changes in leadership

Ajit Thakur is now Director and Ravikant Sabnavis succeeds him as the CEO.

‘Telugu Indian Idol’ makes a return with a new season on aha

The show gets much bigger as Musical Titans S.S. Thaman, Geetha Madhuri, and Karthik Unite to Judge Telugu Indian Idol 2.
OTT Streaming

With Rs 1,000 cr investment, aha to expand into new languages over 3 years

The streaming service, which currently has offerings in Telugu and Tamil, plans to foray into Malayalam and Kannada this year.

aha and Sprite collaborate to make 100% Telugu entertainment accessible to everyone

Ropes in Keerthi Suresh for its newly launched campaign.