Wakefit ropes in international stars to break through clutter
While Indian mattress companies typically feature Indian celebrities in their campaigns, Wakefit opted for David Warner. Phalguni Aneja, brand head, explains why.
Astral Pipes launches an action-drama TV Campaign with Allu Arjun
The South India specific campaign encourages customers to channelize their love for their star ‘AA – Allu Arjun’ and make the right choice of pipes; ‘AA – Always Astral’.