Results for 'Anupam Bokey'

People Spotting

Anupam Bokey joins Allied Blenders & Distillers as CMO

He was the CMO at Too Yumm! until May 2020.
Marketing

What's the impact of migrant movement on retail FMCG consumption?

From buying local brands to change of loyalty and the need for trust, we deep dive to see how migrant labour movement has changed retail FMCG consumption.
People Spotting

Anupam Bokey moves on from Too Yumm!

He has been the CMO at Too Yumm! since 2017.
Points of View

Is brand loyalty a luxury we can no longer afford?

Today, people will buy whatever is available. What does this do to brand loyalty? Is it a luxury buyers can no longer afford? Where does that leave marketers?
Interviews

"Lower the price point, higher the consumption rate": Anupam Bokey, CMO, Too Yumm!

In an interview, Bokey says snacking is a Rs 28,000 crore industry in India
Marketing

The many avatars and roles of 'content'

From entertainment to commerce, content has many faces today...
FMCG

Anupam Bokey

CMO | RPSG FMCG – RP-Sanjiv Goenka Group
Digital

"RCB partnership to keep Virat Kohli off-limits for rivals": Anupam Bokey, Too Yumm!

Digital

Do marketers still think of video ads in online-offline terms?

CMO Special

Anupam Bokey

Vice President - Marketing (CMO), RP-Sanjiv Goenka Group