Results for 'artificial intelligence'

Advertising

WPP to invest $318 million in AI technology, expects flat revenue growth in 2024 : Report

It plans to leverage AI opportunities, optimise creative transformation, accelerate growth, and enhance cash generation.
Digital

IT Minister announces deepfake advisory for tech firms: Report

Electronics and Information Technology minister Chandrasekhar raised concerns about deepfake and AI misuse at GPAI Summit, New Delhi.
Digital

Dummies guide to GenAI for digital marketing

Here's a look at the generative AI Solutions in advertising and marketing offered by big tech.
Marketing

BFSI brands embrace AI-driven marketing tools; discuss upskilling for AI age

Industry experts discuss how brands adopt new inventions, help to upskill young professionals and leverage Quora.
Marketing

PUMA India launches AI-Powered 'PUMA DIVE' campaign with Virat Kohli for sporting season

Top entries will have the chance to play a real life cricket match against PUMA brand ambassador Virat Kohli or win his special boots.
Advertising

Coca-Cola launches limited edition soda created using AI technology.

The Zero Sugar Y3000 soda was co-created with artificial intelligence.
Digital

Digital publishers weigh AI's promise against plagiarism concerns

Digital publishers discuss AI's role in mass content creation, stressing human oversight for text and image-based content.
Marketing

Maybelline's fresh take on makeup bridges real and virtual worlds

What makes the brand's approach distinct amidst the familiar landscape of virtual makeup trials on e-commerce platforms?
Guest Article

Integrating marketing automation and AI to drive efficiency, scalability

AI’s unparalleled ability to learn, unlearn and relearn is transforming modern marketing, says our guest author.
Media

Global news publishers prepare to address impact of AI

As they seek to protect their work from being used without permission or compensation, newsroom unions are initiating discussions to include AI language in their contracts.