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Results for 'artificial intelligence'
By
afaqs! news bureau
Advertising
WPP to invest $318 million in AI technology, expects flat revenue growth in 2024 : Report
It plans to leverage AI opportunities, optimise creative transformation, accelerate growth, and enhance cash generation.
By
afaqs! news bureau
Digital
IT Minister announces deepfake advisory for tech firms: Report
Electronics and Information Technology minister Chandrasekhar raised concerns about deepfake and AI misuse at GPAI Summit, New Delhi.
By
Akshit Pushkarna
Digital
Dummies guide to GenAI for digital marketing
Here's a look at the generative AI Solutions in advertising and marketing offered by big tech.
By
Ruchika Jha
Marketing
BFSI brands embrace AI-driven marketing tools; discuss upskilling for AI age
Industry experts discuss how brands adopt new inventions, help to upskill young professionals and leverage Quora.
By
afaqs! news bureau
Marketing
PUMA India launches AI-Powered 'PUMA DIVE' campaign with Virat Kohli for sporting season
Top entries will have the chance to play a real life cricket match against PUMA brand ambassador Virat Kohli or win his special boots.
By
afaqs! news bureau
Advertising
Coca-Cola launches limited edition soda created using AI technology.
The Zero Sugar Y3000 soda was co-created with artificial intelligence.
By
Akshit Pushkarna
Digital
Digital publishers weigh AI's promise against plagiarism concerns
Digital publishers discuss AI's role in mass content creation, stressing human oversight for text and image-based content.
By
Pooja Yadav
Marketing
Maybelline's fresh take on makeup bridges real and virtual worlds
What makes the brand's approach distinct amidst the familiar landscape of virtual makeup trials on e-commerce platforms?
By
Arun Pattabhiraman
Guest Article
Integrating marketing automation and AI to drive efficiency, scalability
AI’s unparalleled ability to learn, unlearn and relearn is transforming modern marketing, says our guest author.
By
afaqs! news bureau
Media
Global news publishers prepare to address impact of AI
As they seek to protect their work from being used without permission or compensation, newsroom unions are initiating discussions to include AI language in their contracts.
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