Results for 'Azazul Haque'

Advertising

Why chasing ‘Buzz’ and ‘Virality’ can k*ll your brand

In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.
Advertising

Azazul Haque on his new job, challenges and why advertising is turning boring

A brief chat with the new chief content officer of Media.Monks India.
Advertising

Saffola Gold takes the ‘woke’ route; reverses gender roles to push heart care

The new campaign once again reminds us of the adage – stress is not good for the heart.
Marketing

Micromax stages a comeback, to take on the great wall of Chinese smartphone brands

Co-founder Rahul Sharma released a rousing video last week, but it will take more than just smart marketing to regain lost ground.
Advertising

Saffolalife talks about the ‘unseen stress’ women face every day

In a poignant ad by Mullen Lintas, Saffolalife urges us to put our hero without a cape and her heart first this World Heart Day.
Advertising

Mullen Lintas urges consumers to spend with 'Rupaiyyah Hai Pahiya' campaign

The agency tied-up with the Indian Newspaper Society to deliver this campaign.
Advertising

Marico releases first Veggie Clean ad; sets advertising 'code' in new category

Mullen Lintas has created the first-ever ad for the ‘vegetable wash’ category for Marico’s Veggie Clean; hinged on DIY solutions.
Advertising

"Hai binti, ab toh kar lo, humari insaanon main ginti": say India's transgender community during lockdown

As there's no official statistic about the community members, the required aid isn't reaching them during the pandemic.
Advertising

“It's not the ad, but the act that matters”: Rajdeepak Das, on HDFC Bank's ‘Safety Grid’ campaign

The brand used its logo to promote social distancing.
Advertising

Netflix India pokes fun at clichéd Women's Day ads

From gym memberships to discount sales, it doesn't leave anything out.