Results for 'Barbie'

Marketing

Barbie’s marketing genius has turned pink into the new black

Ahead of its launch, the Ryan Gosling and Margot Robbie starrer film has put the fans in frenzy. Brands want some of it too.
Marketing

Baskin Robbins announced as official Dessert Partner in India for Barbie The Movie

Ahead of the film’s release in theatres on 21st July, Baskin Robbins honours Barbie The Movie with a magical treat called the Mermaid Sundae.
Brands

Toy Story: Will Greta Gerwig’s Barbie revive doll craze among Indian kids?

The Warner Bros. movie is releasing in theaters on July 21.
Marketing

Dunzo Daily delivers customised Barbie boxes in a supposed collab with Srishti Dixit

“Bhabhi nahi Barbie hun main”, reads the copy on the box.
Advertising

Myntra reimagines Rekha as Barbie

The brand has used AI and developed images of the veteran actor as Barbie
Brands

Barbie-maker Mattel opposes Burberry's proposed 'BRBY' trademark

In its official notice to the U.S. Trademark Office, the toy manufacturing company says Burberry's proposed BRBY could sow confusion with Mattel's Barbie brand's trademark.
Marketing

Barbie: The movie rides big on brand collabs and merchandising ahead of release

A look at the movie’s unusual and ‘extra’ marketing efforts
Marketing

Mattel's Barbie launches selfie filters ahead of its movie release

'Barbie: The Movie' will release in theatres on 26th July 2023.
Marketing

Barbie goes green: Mattel announces doll line made of recycled plastic

'The future of pink is green' — reads the tagline of Mattel's new range of eco-friendly dolls.
Advertising

Barbie bets on ‘empathy’ to change the world

It’s the iconic doll brand’s new campaign based on neuroscience research from Cardiff University.