Results for 'Barbie'

Marketing

How Barbie’s promotions helped it win the inaugural ‘Golden Globe Award for Cinematic and Box Office Achievement’

In the run-up to the film’s release on July 21, 2023, the entire world turned pink.
Advertising

Ads that we savoured like fine wine in 2023

That piece when the observers of advertising reveal the ones that tickled their fancy.
Marketing

Barbie’s marketing genius has turned pink into the new black

Ahead of its launch, the Ryan Gosling and Margot Robbie starrer film has put the fans in frenzy. Brands want some of it too.
Marketing

Baskin Robbins announced as official Dessert Partner in India for Barbie The Movie

Ahead of the film’s release in theatres on 21st July, Baskin Robbins honours Barbie The Movie with a magical treat called the Mermaid Sundae.
Brands

Toy Story: Will Greta Gerwig’s Barbie revive doll craze among Indian kids?

The Warner Bros. movie is releasing in theaters on July 21.
Marketing

Dunzo Daily delivers customised Barbie boxes in a supposed collab with Srishti Dixit

“Bhabhi nahi Barbie hun main”, reads the copy on the box.
Advertising

Myntra reimagines Rekha as Barbie

The brand has used AI and developed images of the veteran actor as Barbie
Brands

Barbie-maker Mattel opposes Burberry's proposed 'BRBY' trademark

In its official notice to the U.S. Trademark Office, the toy manufacturing company says Burberry's proposed BRBY could sow confusion with Mattel's Barbie brand's trademark.
Marketing

Barbie: The movie rides big on brand collabs and merchandising ahead of release

A look at the movie’s unusual and ‘extra’ marketing efforts
Marketing

Mattel's Barbie launches selfie filters ahead of its movie release

'Barbie: The Movie' will release in theatres on 26th July 2023.