The agency will drive brand awareness and consideration across the product portfolio with creative, innovative, relatable content.

The agency will also provide ATL and BTL services under this mandate.

Conceptualized by JK Lakshmi Cement and BC Web Wise, the film strongly puts out the concept of adoption through a unique story.

The agency will drive brand awareness & consumer connect with an influencer outreach campaign under this mandate.

The agency will drive the brand’s awareness & consumer connect across digital under this mandate.

Crypto, personal care and fashion are key influencer violation categories.

The agency will drive the legacy brand’s awareness & consumer connect across digital under this mandate.

Arijit Basu has been appointed as vice president, strategy & growth, Gaurang Menon as chief creative officer and Krishal Mehta as AVP Media Head.

The mandate includes managing the company's social media presence. The account will be handled from BC Web Wise’s Gurgaon office.