The Deadpool Edition Airdopes Alpha will be exclusively available on Flipkart and the boAt website at a special price of Rs 999.

The collaborations span 25 brands like Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, and Wrogn.

Bulla’s style has not changed a bit over the years.

As the ambassador, she will help connect the brand with the younger audience.

The partnership celebrates the resurgence of the 90s fashion era, a trend where iconic styles are making a comeback with a modern twist.

The campaign collaborates with acclaimed filmmakers from B-town like Anurag Kashyap, Zoya Akhtar, Kabir Khan, and Guneet Monga. 

Jaiswal joins a team of energetic boAtheads like Hardik Pandya, Tilak Varma, and Jemimah Rodrigues.

The landscape symbolises the power of democracy as brands unite for the greater good, promoting collaboration over profit.

It has sparked a trend of dramas, with users and brands like BankBazaar and CashKaro.com incorporating their quips.

The campaign features billboards showcasing witty exchanges between Flipkart and five notable brands: Acko, RuPay, MPL, boAt, and Pedigree.