"Our focus this year will be on growing the wearables category”: boAt’s co-founder Aman Gupta
The co-founder and CMO opens up on how the explosively growing boAt Lifestyle intends to expand offline. Obsessive about reading the market he says that "If you don't listen to your consumer, you will die."
McDonald’s to Dabur Honey: A look at Rashmika Mandanna’s spectrum of endorsements
The 'Pushpa' actor has become a popular face in adland. She's endorsing brands across product groups, that have little in common except her! What kind audience does she appeal to? Will her popularity last?