Arsiwalla served as the CMO for Britannia Bel foods before taking up this new role.

The ‘1947% More History’ takes on the deluge of 15th August ads, and offers a heart-touching alternative.

The campaign was conceptualised by Talented Agency and executed in partnership with Rooted Films and Pixel Party.

The ad highlights how the iconic biscuits have a new variant and can be devoured in newer ways.

Talented's hyperlocal campaign for Britannia Milk Bikis in Tamil Nadu featured around 70 OOHs and 5 films in 15 Tamil dialects.

…Britannia runs the show outdoors.

The agency has embraced technology to enhance the visual output. 

The campaign comprises five videos, each showcasing creative ways turn the match in your favour.

He was the Chief Marketing Officer, since December 2021.

The campaign received multiple complaints for presenting the biscuits as a replacement for milk & wheat for children.