Results for 'Britannia'

People Spotting

Mustufa Arsiwalla joins Ferrero as trade marketing director

Arsiwalla served as the CMO for Britannia Bel foods before taking up this new role.

The stories that still breathe; Britannia uses gen AI to illustrate the tales of India’s last living freedom fighters

The ‘1947% More History’ takes on the deluge of 15th August ads, and offers a heart-touching alternative.

Britannia's '1947% More History' campaign pays tribute to India's living freedom fighters

The campaign was conceptualised by Talented Agency and executed in partnership with Rooted Films and Pixel Party.

Jimmy and Jammy Return; showcase 'Jim Jam pops' a new avatar of the iconic cream biscuit

The ad highlights how the iconic biscuits have a new variant and can be devoured in newer ways.

The BTS of Milk Bikis’ OOH trip across the Tamil heartland

Talented's hyperlocal campaign for Britannia Milk Bikis in Tamil Nadu featured around 70 OOHs and 5 films in 15 Tamil dialects.

As Parle tops Kantar’s most chosen in-home brand chart

…Britannia runs the show outdoors.

Schbang creates Britannia's 'world of biscuits' with AI

The agency has embraced technology to enhance the visual output. 

Britannia launches 50-50 Golmaal with Ravi Shastri in a witty avatar

The campaign comprises five videos, each showcasing creative ways turn the match in your favour.
People Spotting

Vinay Subramanyam moves on from Pidilite

He was the Chief Marketing Officer, since December 2021.

ASCI instructs Britannia to withdraw Milk Bikis ad featuring Amitabh Bachchan

The campaign received multiple complaints for presenting the biscuits as a replacement for milk & wheat for children.