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afaqs! news bureau
What's common between Spotify and a Good Day cookie?
What started out as a resemblance, ended up leading to a change of logo and a curated playlist. Here’s what happened.
Brands vie for a share of the pie in latest social media trend
Brands reveal what they do best through humorous pie charts.
Britannia Little Hearts invites you to a qawwali-rap this Valentine’s Day
The digital ad encourages you to break some hearts this Valentine's Day.
Britannia gets 'Ninja' to push Strawberry variant of Little Hearts
The Little Hearts' Strawberry variant was launched a few weeks ago.
Abid Hussain Barlaskar
Britannia's Good Day biscuits target grannies and kiddies alike
Experts analyse the strategy.
Vinay Subramanyam appointed as marketing head of Britannia
Subramanyam joined Britannia in 2015, and has over 17 years of sales & marketing experience in the FMCG sector with companies such as Kellogg's and General Mills
Aishwarya Ramesh and Abid Hussain Barlaskar
Ali Harris Shere moves on from Britannia; to join ITC
Ali Harris Shere has stepped down from his post as marketing director
Is butter really better? Britannia reacts to Amul ad
The cookie major takes a jab at butter claim by playing health card.
Amul calls out lack of butter in rival cookies...
Points of View
The Tata focus on FMCG - who will it impact the most?