Results for 'Britannia'


Britannia on-boards Sonu Sood to familiarise kids with self-defense...

On the sidelines of the launch of the brand’s five-part video series, we spoke to VP marketing Vinay Subramanyam about the impact of COVID on the munching habits of Indians.
Editor's Note

Tale of two biscuits… what happens after the first bite?

New ads for Britannia and Parle G offer insight into the 30-second portrayal of the Indian housewife today.

“We benefitted largely from increased eating occasions within the home”: Vinay Subramanyam, Britannia

The VP marketing of Britannia Industries takes us through the company’s COVID journey and key consumption trends that emerged in the last few months.
Social Media

What's common between Spotify and a Good Day cookie?

What started out as a resemblance, ended up leading to a change of logo and a curated playlist. Here’s what happened.

Brands vie for a share of the pie in latest social media trend

Brands reveal what they do best through humorous pie charts.

Britannia Little Hearts invites you to a qawwali-rap this Valentine’s Day

The digital ad encourages you to break some hearts this Valentine's Day.

Britannia gets 'Ninja' to push Strawberry variant of Little Hearts

The Little Hearts' Strawberry variant was launched a few weeks ago.

Britannia's Good Day biscuits target grannies and kiddies alike

Experts analyse the strategy.
People Spotting

Vinay Subramanyam appointed as marketing head of Britannia

Subramanyam joined Britannia in 2015, and has over 17 years of sales & marketing experience in the FMCG sector with companies such as Kellogg's and General Mills
People Spotting

Ali Harris Shere moves on from Britannia; to join ITC

Ali Harris Shere has stepped down from his post as marketing director