Results for 'Britannia'

Social Media

What's common between Spotify and a Good Day cookie?

What started out as a resemblance, ended up leading to a change of logo and a curated playlist. Here’s what happened.
Marketing

Brands vie for a share of the pie in latest social media trend

Brands reveal what they do best through humorous pie charts.
Advertising

Britannia Little Hearts invites you to a qawwali-rap this Valentine’s Day

The digital ad encourages you to break some hearts this Valentine's Day.
Marketing

Britannia gets 'Ninja' to push Strawberry variant of Little Hearts

The Little Hearts' Strawberry variant was launched a few weeks ago.
Advertising

Britannia's Good Day biscuits target grannies and kiddies alike

Experts analyse the strategy.
People Spotting

Vinay Subramanyam appointed as marketing head of Britannia

Subramanyam joined Britannia in 2015, and has over 17 years of sales & marketing experience in the FMCG sector with companies such as Kellogg's and General Mills
People Spotting

Ali Harris Shere moves on from Britannia; to join ITC

Ali Harris Shere has stepped down from his post as marketing director
Advertising

Is butter really better? Britannia reacts to Amul ad

The cookie major takes a jab at butter claim by playing health card.
Digital

Amul calls out lack of butter in rival cookies...

Points of View

The Tata focus on FMCG - who will it impact the most?