Results for 'Britannia'

People Spotting

Vinay Subramanyam steps down as Britannia's vice president of marketing

He had worked at Britannia for the last 6 years.

Britannia 50-50 Potazos banks on its ambiguity for maiden campaign 

Is it a potato chip, or a biscuit? Britannia, ITC Sunfeast and Pran place their chips in this buzzy category.

Britannia launches potato chip and biscuit fusion ‘5050 Potazos’; to take on ITC’s All Rounder and Pran’s Potata

The potato chip biscuit category has turned hot in the blink of an eye.

Britannia Good Day concludes 'swap' campaign...

... With ad spots made by Wunderman Thompson for its latest surprise cookie pack.

A cracker sans its ‘diabetic friendly’ tag; INBISCO’s plans to find ground in Parle-Britannia dominated market

The brand’s ad for its newly launched Malkist makes the humble cracker an object of desire.

Britannia on-boards Sonu Sood to familiarise kids with self-defense...

On the sidelines of the launch of the brand’s five-part video series, we spoke to VP marketing Vinay Subramanyam about the impact of COVID on the munching habits of Indians.
Editor's Note

Tale of two biscuits… what happens after the first bite?

New ads for Britannia and Parle G offer insight into the 30-second portrayal of the Indian housewife today.

“We benefitted largely from increased eating occasions within the home”: Vinay Subramanyam, Britannia

The VP marketing of Britannia Industries takes us through the company’s COVID journey and key consumption trends that emerged in the last few months.
Social Media

What's common between Spotify and a Good Day cookie?

What started out as a resemblance, ended up leading to a change of logo and a curated playlist. Here’s what happened.

Brands vie for a share of the pie in latest social media trend

Brands reveal what they do best through humorous pie charts.