The campaign #BrothersWhoCare focuses on inviting brothers across the country to show their appreciation for their sisters in a unique way.

The origins of Ganache, is believed to have roots in France around 1850s, when a French chef accidentally poured hot cream in a bowl of chocolate.

As part of the celebration, it has planned various initiatives to express gratitude to its consumers, trade partners, and employees.

The influencer who had posted a video about sugar content in Bournvita, has apologised to the brand after allegedly receiving a legal notice

As deinfluencing gains traction, how do brands navigate a safe passage away from consumer backlash? Here is what experts think.

The 4th edition of the campaign allows consumers from across the country to collaborate and integrate their select ingredients.

Ogilvy Mumbai has seven finalists selections on behalf of Cadbury Celebrations, two for MTV & ARDSI, and one for Cadbury Perk.

The campaign enables people to shop for products, such as ‘diyas’, flowers etc., from a microsite.

A look at five pujo campaigns from the WPP-owned advertising giant which stood out.