Results for 'Cadbury'


Cadbury Perk's latest ad campaign encourages individuals to 'Take it Lightly' starring Alia Bhatt

The campaign created by Ogilvy India encourages facing challenges with humour and positivity, aiming to promote a cheerful outlook.

Cadbury celebrates its 200th birthday by reworking the iconic ‘Mum’s Birthday’ ad

A well-received print ad is also part of the chocolate maker’s celebrations.

Decoding Cadbury’s decades worth of advertising and marketing mojo

Mondelez India's Nitin Saini talks us through the brand’s signature ad tropes and marketing evolution.

Cadbury Celebrations celebrates the deep connections between siblings in new Raksha Bandhan campaign

The campaign #BrothersWhoCare focuses on inviting brothers across the country to show their appreciation for their sisters in a unique way.

Cadbury Dairy Milk Silk launches its new variant Silk Ganache

The origins of Ganache, is believed to have roots in France around 1850s, when a French chef accidentally poured hot cream in a bowl of chocolate.

Mondelez India celebrates 75th anniversary, reaffirms long term growth in the country

As part of the celebration, it has planned various initiatives to express gratitude to its consumers, trade partners, and employees.

Social Media influencer ‘Foodpharmer’ takes down viral Cadbury Bournvita post

The influencer who had posted a video about sugar content in Bournvita, has apologised to the brand after allegedly receiving a legal notice
Points of View

Dealing with deinfluencing: lessons from Bournvita’s encounter with the trend

As deinfluencing gains traction, how do brands navigate a safe passage away from consumer backlash? Here is what experts think.

Who will you create India's next Cadbury with?


Cadbury unites people from different parts of the country to co-create India’s next Madbury

The 4th edition of the campaign allows consumers from across the country to collaborate and integrate their select ingredients.