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Results for 'Cadbury'
By
afaqs! news bureau
Advertising
Cadbury Perk's latest ad campaign encourages individuals to 'Take it Lightly' starring Alia Bhatt
The campaign created by Ogilvy India encourages facing challenges with humour and positivity, aiming to promote a cheerful outlook.
By
afaqs! news bureau
Advertising
Cadbury celebrates its 200th birthday by reworking the iconic ‘Mum’s Birthday’ ad
A well-received print ad is also part of the chocolate maker’s celebrations.
By
Ubaid Zargar
Marketing
Decoding Cadbury’s decades worth of advertising and marketing mojo
Mondelez India's Nitin Saini talks us through the brand’s signature ad tropes and marketing evolution.
By
afaqs! news bureau
Advertising
Cadbury Celebrations celebrates the deep connections between siblings in new Raksha Bandhan campaign
The campaign #BrothersWhoCare focuses on inviting brothers across the country to show their appreciation for their sisters in a unique way.
By
afaqs! news bureau
Marketing
Cadbury Dairy Milk Silk launches its new variant Silk Ganache
The origins of Ganache, is believed to have roots in France around 1850s, when a French chef accidentally poured hot cream in a bowl of chocolate.
By
afaqs! news bureau
Marketing
Mondelez India celebrates 75th anniversary, reaffirms long term growth in the country
As part of the celebration, it has planned various initiatives to express gratitude to its consumers, trade partners, and employees.
By
afaqs! news bureau
Advertising
Social Media influencer ‘Foodpharmer’ takes down viral Cadbury Bournvita post
The influencer who had posted a video about sugar content in Bournvita, has apologised to the brand after allegedly receiving a legal notice
By
Ubaid Zargar
Points of View
Dealing with deinfluencing: lessons from Bournvita’s encounter with the trend
As deinfluencing gains traction, how do brands navigate a safe passage away from consumer backlash? Here is what experts think.
By
afaqs!
Digital
Who will you create India's next Cadbury with?
By
afaqs! news bureau
Advertising
Cadbury unites people from different parts of the country to co-create India’s next Madbury
The 4th edition of the campaign allows consumers from across the country to collaborate and integrate their select ingredients.
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