Results for 'Cadbury Fuse'

Marketing

Mondelez forays into snacking bar category with launch of Cadbury Fuse Fit

The product is being launched in two variants - almonds and peanuts, and cranberry and nuts, in a first of its kind transparent packaging.
Marketing

"Consumers now make choices based on occasions, not categories": Anil Viswanathan, Mondelez

A chat with the senior director of marketing at Mondelez India on 'snacking adjacency' a.k.a, fusion snacks like Cadbury 5 Star Oreo and Kwality Walls' Dairy Milk Crackle ice cream.
Advertising

Cadbury Fuse's new ad sees the return of the 'gorilla' but treads close to Snickers' territory

A person not in control when in hunger is somewhat similar to what Snickers did a few years ago.