The aim is to keep playing while people believe you’re gleaning wisdom from giant hardbacks.

Because you need a big guy to quench a ravenous hunger, says the brand.

The product is being launched in two variants - almonds and peanuts, and cranberry and nuts, in a first of its kind transparent packaging.

A chat with the senior director of marketing at Mondelez India on 'snacking adjacency' a.k.a, fusion snacks like Cadbury 5 Star Oreo and Kwality Walls' Dairy Milk Crackle ice cream.

A person not in control when in hunger is somewhat similar to what Snickers did a few years ago.