Results for 'Celebrity endorsement'

Guest Article

The fork in the road: Influencer activation vs celebrity endorsement

Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.

Why did Acko bring Munna Bhai and Circuit back to life?

Vikram Pandey, national creative director, Leo Burnett, shares the creative work behind Acko's 'Health Insurance ki Subah ho gayi Maamu' campaign

HC issues notice to Union Cabinet Secretary and CPA Chief over Gutkha ads featuring celebrities

The court has set October 9th as the next hearing date for the case in which the petitioner alleges that on September 22, 2022.

How brands made the most of 'SidKiara' wedding

Cashing in on the buzz surrounding their relationship, the duo have starred in several ads together.

Akshay Kumar tops TAM celeb index in H1 2022

With an average visibility of 37 hours per day across all channels, he was the most visible star.
Points of View

Ayushmann Khurrana: Hottest brand ambassador for ‘middle class’ India?

Brands are making a beeline for this young actor. Is it his charm, his choices, or something else, perhaps, that gives him ‘middle class’ appeal? Is there a downside to this?

A Dummy's Guide to Celebrity Endorsement