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Results for 'Celebrity endorsement'
By
Ramya Ramachandran
Guest Article
The fork in the road: Influencer activation vs celebrity endorsement
Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.
By
Akshit Pushkarna
Advertising
Why did Acko bring Munna Bhai and Circuit back to life?
Vikram Pandey, national creative director, Leo Burnett, shares the creative work behind Acko's 'Health Insurance ki Subah ho gayi Maamu' campaign
By
afaqs! news bureau
Advertising
HC issues notice to Union Cabinet Secretary and CPA Chief over Gutkha ads featuring celebrities
The court has set October 9th as the next hearing date for the case in which the petitioner alleges that on September 22, 2022.
By
Pooja Yadav
Marketing
How brands made the most of 'SidKiara' wedding
Cashing in on the buzz surrounding their relationship, the duo have starred in several ads together.
By
afaqs! news bureau
Media
Akshay Kumar tops TAM celeb index in H1 2022
With an average visibility of 37 hours per day across all channels, he was the most visible star.
By
Ananya Pathak
Points of View
Ayushmann Khurrana: Hottest brand ambassador for ‘middle class’ India?
Brands are making a beeline for this young actor. Is it his charm, his choices, or something else, perhaps, that gives him ‘middle class’ appeal? Is there a downside to this?
By
afaqs
Advertising
A Dummy's Guide to Celebrity Endorsement