Results for 'Coca-Cola India'

Marketing

Coca-Cola India and Reliance Retail launch PET collection and recycling initiative

The campaign 'Bhool Na Jana, Plastic Bottle Lautana' is centered on gathering PET bottles using RVMs and bins in 36 Reliance Retail stores in Mumbai and Delhi.
Marketing

Coca-Cola India expands into alcohol beverage market with Lemon-Dou: ET Report

The company has started pilot testing the Japanese-style ready-to-drink beverage in a few states in India.
Advertising

ICC Cricket World Cup 2023 saw 17% surge in average ad volumes: TAM Sports

Vini product, the company behind Fogg deodrants, retained its spot as the leading advertiser for CWC'23 from CWC'19.
Advertising

Costa Coffee encourages consumers to express themselves with its new campaign ‘YOUxCOSTA’

As a part of the campaign Coca-Cola India will be introducing a series of social media posts and videos.
Brands

India has had the “strongest year ever": John Murphy, Coca-Cola Global Chief

As reported by ET, the global chief called out the India team at a recent Consumer Analyst Group of New York (CAGNY) 2023 conference for showing tremendous growth.
Advertising

Coca-Cola India launches its festive campaign 'Milke hi Manegi Diwali’

The campaign encourages people to celebrate this Diwali in-person and bring back the magic of social connections.
Advertising

Telugu star Allu Arjun competes with Bollywood celebs for brand deals - what makes him so popular?

The Pushpa actor starred in Coca-Cola’s latest ad. Here’s a breakdown of his equity as a brand endorser.
Advertising

Coca-Cola India enters the hydrating drink category with Limca Sportz

Signs Neeraj Chopra as a brand ambassador, the drink will be available in packs of 250 ml and 500 ml.
Marketing

Allu Arjun, Armaan Malik, K-pop band TRI.BE star in Coke Studio's latest music video

The song - Memu Aagamu - is over two minutes long - features lyrics in Hindi, Telugu and Korean.
Marketing

Maaza becomes Coca-Cola’s fastest growing brand in India

The mango drink has overtaken the growth rate of Thums Up and Sprite, the beverage maker’s largest brands.