Without enough data, how do advertisers navigate the OTT world?
While advertisers are increasing their spends on streaming platforms, without a universally accepted viewership metric, they’re still shooting in the dark.
IAMAI appoints Ashish Singhal of CoinSwitch & Sumit Gupta of CoinDCX as Co-Chairs of its Crypto Council
Singhal and Gupta will be primarily responsible for driving the adoption and growth of the crypto industry in India and ensuring to create a consumer-safe environment.
T20 World Cup attracts a vast and more engaged audience, says CoinDCX’s Marketing Head
We spoke with Ramalingam Subramanian on the brand’s association with cricketing events, factors for partnering with WC T20, leveraging broadcast and more.