Biotech startup MicroGO’s hand-hygiene solutions making waves across Indian Airports during COVID-19
The Chennai based startup’s IoT based hand hygiene innovation is ensuring the safety of thousands of personnel and staff across Indian airports and public places .
Is this the ‘marketing moment’ Maggi’s rivals have been waiting for?
In conversation with author and brand consultant MG Parameswaran around the possibility of the brand's comeback, scope for 'others', marketing communication angle and more.