Results for 'Cricket'

Guest Article

How new young cricketers are giving brands an option for brand endorsements? Jaiswal and Jurel the new entrants

Our guest author delves into the rising stars of Indian cricket, Jaiswal and Jurel, and their potential as lucrative options for brands eyeing long-term endorsements.
Marketing Initiative

TATA IPL on JioCinema: Beyond cricket, a gateway to brand success

Unleashing the Power of TATA IPL 2024: Amplifying brands and captivating audiences.

Bollywood and cricket among most searched globally as Google celebrates '25 Years in Search'

From iconic performances to history-making breakthroughs, Google shares the most searched topics of the past 25 years.
Guest Article

The changing face of Cricket: Is it just a frenzy or a mega marketing festival?

Our guest author provides a nuanced exploration of Cricket's progression from a gentleman's pastime to a marketing phenomenon.
Marketing Initiative

Unlocking Premium – 110+ MN Affluent Viewers Makes World Cup on HD The Elite Choice for Advertisers

In the year of Cricket viewership on HD reaching a matchless scale, the festive World Cup promises unparalleled brand and business impact for advertisers.

India doesn’t have a culture of adopting a sport at brand-level, says Vinit Karnik of GroupM

The head - sports, esports and entertainment, GroupM South Asia, talks about emerging media, as well as advertising and sponsorship trends across sports in India.

I'm still in the game, boss, says Rishabh Pant in Zomato’s new ad

Ahead of Tata IPL 2023, the cricketer makes his first ad appearance, post his near-fatal car accident in December.

TradeIndia’s latest campaign encapsulates nationwide buzz during ongoing ICC Men’s T20 World Cup

The digital campaign correlates sports and business with its creative tagline 'Cricket matlab India, aur business matlab TradeIndia'.
The Planner’s Special

As more women tune in to watch cricket, FMCG advertising on the sport will rise: Zenith India's Jai Lala

An interview with Jai Lala, CEO, Zenith India. This article is part of a series that looks to capture the goings on in the world of media planning and buying.

Facebook's 'More Together' campaign takes on aspiring cricketers in new spot

Athletes are the stars of the ad, as we catch glimpses of the social networking giant enabling them to share their emotions.