The digital campaign correlates sports and business with its creative tagline 'Cricket matlab India, aur business matlab TradeIndia'.

An interview with Jai Lala, CEO, Zenith India. This article is part of a series that looks to capture the goings on in the world of media planning and buying.

Athletes are the stars of the ad, as we catch glimpses of the social networking giant enabling them to share their emotions.

afaqs! spoke with Media Heads at agencies to understand the impact of live cricketing events and how big is the advertising fervour for the WT20, especially with the international event coinciding with the festive season.

CoinDCX becomes the first crypto exchange brand in the history of cricket sponsorship to sponsor a major cricketing series.

The much-awaited WTC final is almost around the corner. Starting June 18th is the quest among two teams to bring home the championship title.

ESPNcricinfo has launched the most engrossing shows revolving around cricket, cricketers, and cricket fans across the world with a strong lineup of sponsors on board.

Announces Vi T20 Dekho bhi, Khelo bhi, Jeeto bhi, exclusively on the Vi App.

Can we safely say that there is no life beyond cricket in Indian sports?

Cricket Live is amongst the top 5 rated shows in India with attention on ads being 37% higher attention than that on all other genres.