Untangling the challenges of distribution and monetisation of news in a complex environment
News is being consumed across a plethora of platforms. We look at how the distribution of news content across platforms translates into revenue for channels.
CTV advertising: Revolutionising the digital ecosystem
Brands have started incorporating CTV ads into their marketing toolkit as it redefines campaigns and accelerates brands to stay ahead of the competition, says our guest author.
IPL on Digital- Free is actually Expensive! Data Cost 100x of TV subscription cost
The cost of streaming IPL on Digital across SD, HD or 4K ranges between 70x-500x of the TV subscription cost of only Rs.38 for 2 months. High data cost to limit the reach of IPL on Digital.