Results for 'CTV'


Untangling the challenges of distribution and monetisation of news in a complex environment

News is being consumed across a plethora of platforms. We look at how the distribution of news content across platforms translates into revenue for channels.

India TV launches 'India TV Chunav Manch,' in CTV channel

India TV will provide round the clock analysis of latest election news and trends and political interviews through this channel.

TV9 Network launches free news channels on Samsung TV Plus India to expand its reach on Connected TVs

As part of this collaboration, TV9 Network will make its mark on Samsung TV Plus India, Samsung Electronics' free ad-supported streaming TV service.
Guest Article

CTV advertising: Revolutionising the digital ecosystem

Brands have started incorporating CTV ads into their marketing toolkit as it redefines campaigns and accelerates brands to stay ahead of the competition, says our guest author.
Marketing Initiative

IPL on Digital- Free is actually Expensive! Data Cost 100x of TV subscription cost

The cost of streaming IPL on Digital across SD, HD or 4K ranges between 70x-500x of the TV subscription cost of only Rs.38 for 2 months. High data cost to limit the reach of IPL on Digital.