Dove partners with Bobble AI under #StopTheBeautyTest 2.0
The partnership is a part of Dove’s ongoing initiative - #StopTheBeautyTest and this will be live pan-India across all handsets which carry the Bobble app.
Dove’s ‘Stop The Beauty Test’ campaign scores applause, and criticism at the same time
Many were unhappy with the campaign considering parent company HUL's Glow & Lovely ads, and the lack of fresh imagery to counteract regressive practices.