Results for 'Dove'

Advertising

Dove wants to cleanse the ill-effects of selfie culture

The Dove Self-Esteem Project wants to reverse the negative effects of social media.
Advertising

Dove hacks casting calls, urges brands to cast women of diverse backgrounds, shapes and sizes…

… And adds that it will cover the appearance cost of these women if they are cast in any ads.
Marketing

Unilever to remove word ‘normal’ from packaging and advertising

Unilever's Positive Beauty strategy sets out commitments and actions for the beauty and personal care brands like Dove, Lifebuoy, Axe and Sunsilk.
Advertising

Dove soap calls out pre-marriage scrutiny of bride's weight, height, colour, hair; takes 'Real Beauty' stance ahead

After weeks of discussions around pH levels and litmus tests, HUL's Dove refocuses the category's attention on the meaning of beauty in its #StopTheBeautyTest campaign.
Advertising

Sebamed to continue airing ads featuring Lux, Pears and Dove with tweaks

The ad featuring Dove will continue with no change, and the ones with Lux, Pears and Santoor will continue after removing the segment relating to detergent bar.
Editor's Note

Secret superstars of Sebamed’s ads: the NABL, the pH scale, litmus paper

As Sebamed and HUL have it out in court, over the former’s recent ads, we deconstruct the jargon this battle is hinged on.
Marketing

At nearly four times the price of the average beauty soap, can Sebamed balance pH with pricing?

A bar of Sebamed is priced at Rs.199. Dove, Lux and Pears are priced at Rs. 45, 28, 40, respectively.
Points of View

By rubbing HUL the wrong way, has Sebamed been smart or stupid?

In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That's great PR. But is it worth the legal backlash?
Marketing

What made OTC skincare brand Sebamed attack HUL's star soaps Lux, Dove and Pears?

In conversation with Konark Gaur, Sebamed India’s marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle.
Marketing

What is pH, and why is it in the news lately courtesy Sebamed?

Ever since Sebamed’s campaign came out, this two-letter word has taken centre stage.