'Main thi? Tum thi? Kaun tha?'

As rapper Badshah comes under scanner for feigning online popularity, we ponder how brands can separate the wheat from the chaff.

Through a six-minute-14-second ad, the delivery services company tells us how it got things done during those nightmarish few months.

It's on the same lines of BBDO India's painting with hidden Indian ads.

Along with Dunzo, Grofers, and Medlife, the food delivery app honours the delivery workers with a song.

"Have a nice day and have a nice life!" signs off the cheerful delivery man in Netflix's YouTube special - Home Stories.

During lockdown, customers use Dunzo to get medicines, food, among other things, delivered. But what are the marketing challenges it's facing these days?

Starting with Bengaluru, the services will soon expand to Delhi, Mumbai, Gurgaon and Jaipur.

For an industry that typically gets 40 per cent of its annual sales during the summer season, the ongoing national lockdown brings doom. Brands have now tied up with Swiggy, Dunzo and Zomato to salvage sales.

Partnership with Swiggy is live in Bengaluru, New Delhi NCR, Mumbai, and Hyderabad and the one with Dunzo is operational in Bengaluru and Hyderabad.