Results for 'EaseMyTrip'

Social Media

Malicious influencer campaigns target brands on social media

EaseMyTrip and Meesho have been targets of negative tweets by multiple fake accounts. How do these campaigns affect brands?
Marketing

EaseMyTrip targeted by alleged fake influencer marketing campaign

Earlier this month, fake influencer accounts took on e-commerce platform Meesho in a manipulated social media campaign.
Digital

Podcast boom: brands explore audio content to reach consumers

Dabur, The Man Company and EaseMyTrip are all giving podcasts a shot.
Marketing

“Flight bookings make up 95% of EaseMyTrip’s business”: co-founder Rikant Pittie

The travel aggregator platform recently executed a unique activation by placing its logo on the top of a SpiceJet plane. The co-founder talks about the idea behind this marketing initiative.
Advertising

EaseMyTrip’s new TVC highlights its full refund policy for medical emergencies

Featuring actors Varun Sharma and Vijay Raaz, the TVC is now playing across all TV and digital platforms, and will be amplified through outdoor and print media.
Advertising

“Now is the right time for branding, to get more people to know about EaseMytrip”: co-founder Prashant Pitti

The online travel company has released OOH ads featuring brand ambassadors Varun Sharma and Vijay Raaz. These ads are a part of the larger TV, print and digital campaign.
Advertising

“We don’t believe in extravagant marketing budgets”: Prashant Pitti, EaseMyTrip

The online travel platform has released interesting ads on digital, print and outdoor media. A chat with its co-founder.
Companies

EaseMyTrip joins hands with JustDial for providing air travel services

All flight bookings made on JustDial will be completed by EaseMyTrip.
Industry News

EaseMyTrip appoints Abani Kant Jha as CFO

Digital

Nandan Jha joins EaseMyTrip as COO