The platform also enhances transparency for the computer hardware giant to understand the flow of sales among its stakeholders.

The film will be released across digital channels including YouTube, Facebook and Instagram.

Service offerings include end-to-end Production, Post-Production and creation of New-Age content (for the virtual world and Web 3.0).

The mandate cements the six-year-old ongoing relationship between WIPRO and EC.

As part of the mandate, the agency will focus on the expansion across various marketplaces including Amazon and Flipkart, and any other marketplaces that they may opt-in for in the future.

Conceived and Executed by Digital Agency Experience Commerce, the campaign calls out to people to make digital Rangolis using customized food GIFs on Instagram.