Results for 'Godrej Consumer Products'

Marketing

Godrej awards it's e-commerce analytics mandate to Trailytics AI

This partnership is a positive step forward in using data-driven insights to change the digital retail world.
Marketing

Godrej Consumer Products acquires the FMCG business of Raymond Consumer Care

The RCCL FMCG business is being sold to GCPL along with the trademarks of Park Avenue, KS, KamaSutra and Premium, through a slump sale.
Marketing

Godrej Consumer Products takes the fight against mosquitoes to rural markets

CMO Ashwin Moorthy talks about the newly launched Goodknight Mini and HIT No-Gas Spray that are customised low-cost alternatives for the brand’s flagship products.
Advertising

Goodknight launches TVC for its Jumbo Fast Card

The Jumbo Fast Card has instant knock-down effect on mosquitos and claims up to four hours of protection.
People Spotting

Somasree Bose Awasthi is now CMO, Godrej Consumer Products

Previously, she was the Head Of Marketing, Homecare Category.
People Spotting

The Indian Society of Advertisers elects Sunil Kataria as the Chairman

He is the Chief Executive Officer - India and SAARC, Godrej Consumer Products.
Marketing

Godrej Consumer Products expands e-com business, rolls out three products

The new launches are in categories of detergents (laundry and dishwashing) and home care.
Marketing

Marketing heads from Dabur, Emami, L’Oréal and Godrej Consumer Products, on innovation

The unnatural situation of the pandemic and extended lockdowns has compelled FMCG brands to innovate and cater to altered consumer needs.
Marketing

What next for hygiene and immunity brands?

2020 gave us the 99.9% germ kill promise and chyawanprash flavoured ice cream. Will the frenzied demand for immunity and hygiene products wane in 2021?
Advertising

Armed with research reports, surveys, whitepapers... agencies join the race to predict

Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?