As chief operating officer, Iyer will lead daily operations, prioritise efficiency, drive innovation, and ensure customer satisfaction.

Ghadiali was serving as the president- business and integration for the past two years.

The mandate will be serviced by the group’s Mumbai office.

As part of the mandate, the team will be responsible for increasing customer satisfaction and driving stronger consumer insights.

The mandate was won post a multi-agency pitch.

The collaboration aims to enhance and strengthen brand and media capabilities.

The group’s Mumbai office will be managing the mandate.

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Followed by a multi-agency pitch, the digital mandate will be handled by the Mumbai office of the group.