Results for 'Grofers'


In the blink of an eye - the impatient consumer and quick grocery delivery

When consumers get groceries delivered in 10-30 minutes, does it change expectations from other delivery sectors?

Grofers is now Blinkit and nobody saw it coming

Rebrand keeps sharp rise of quick commerce in mind where last-mile delivery is measured in minutes. Blinkit says 10-minute delivery.
People Spotting

Grofers' Prashant Verma joins Licious

At Grofers, he led marketing and growth for six years.
People Spotting

Prashant Verma moves on from Grofers

After a stint of six years at Grofers, Verma announced his move on LinkedIn.
People Spotting

Grofers' Shashwat Goswami to head marketing at Gaana

At the online grocery delivery giant, he headed marketing for its ‘own brands’.

What's the real cost of brand perception around super-fast delivery?

Zomato and Grofers have landed in hot water over concerns that promises of fast delivery endanger the company's delivery partners.

“Dunzo is known for being a pick up and drop delivery service, want to reposition the brand as a grocery delivery service”: Sai Ganesh on Dunzo Daily

Dunzo, which began as a pick up and drop service, is out to reposition itself as an e-grocery platform. A chat with its marketing head on the team's first TVC.
Social Media

Grofers accepting Bitcoins as payment?

Grocery delivery platform Grofers' recruitment ad is riding the buzz around Bitcoin and cryptocurrency.

Grofers gets a new logo

The e-grocer now spells its name in lowercase than in uppercase as it did before the logo change.

Who will win the grocery race: specialists, general e-commerce or retailers?

A chat with marketing executives from popular online grocery platforms, at CMO Week – 2nd edition.