Results for 'Grofers'

Social Media

Lay's India goes on a gratitude spree

It thanks several brands on social media for their efforts during the lockdown.
Advertising

Swiggy thanks delivery workers in new ad

Along with Dunzo, Grofers, and Medlife, the food delivery app honours the delivery workers with a song.
Marketing

"Our marketing spend is at its lowest, since demand is high": Sai Ganesh, Dunzo

During lockdown, customers use Dunzo to get medicines, food, among other things, delivered. But what are the marketing challenges it's facing these days?
Distribution Diaries

"I will manufacture more products that require the least amount of labour": Mayank Shah, Parle Products

Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.
Marketing

Non-grocers turn to delivering groceries to ease lockdown stress

To meet the surge in demand, brands like Swiggy, Zomato, Domino's Pizza have re-purposed their offering to deliver grocery and household essentials.
Advertising

Delivery executives shoot own bytes for Amazon anchored film

Ankit (Amazon), Vivek (bigbasket), Vinod (MedLife), Mohit (Grofers) shot the message on their mobile phones from their respective locations
Marketing

Day one of India’s 21-day lockdown cripples its online delivery giants

A steep surge in orders and inability of the firms' to service them due to the lockdown has led many to suspend operations.
Advertising

Grofers tries programmatic OOH with Mindshare, Xaxis and Lemma

The digital out-of-home campaign for Grofers’ GOBD sale was unveiled at CSI Mumbai Airport, with the help of programmatic outdoor platform Lemma
Brands and Sports marketing

Sports television broadcasting is here to stay...

In a digital era, how is television still a viewer's companion and an advertiser's friend?
Advertising

Red FM becomes Orange FM for Grofers

The radio station also changed its tagline 'Bajaatey Raho' to 'Bachaatey Raho'.