Results for 'Grofers'

Marketing

What's the real cost of brand perception around super-fast delivery?

Zomato and Grofers have landed in hot water over concerns that promises of fast delivery endanger the company's delivery partners.
Marketing

“Dunzo is known for being a pick up and drop delivery service, want to reposition the brand as a grocery delivery service”: Sai Ganesh on Dunzo Daily

Dunzo, which began as a pick up and drop service, is out to reposition itself as an e-grocery platform. A chat with its marketing head on the team's first TVC.
Social Media

Grofers accepting Bitcoins as payment?

Grocery delivery platform Grofers' recruitment ad is riding the buzz around Bitcoin and cryptocurrency.
Marketing

Grofers gets a new logo

The e-grocer now spells its name in lowercase than in uppercase as it did before the logo change.
Marketing

Who will win the grocery race: specialists, general e-commerce or retailers?

A chat with marketing executives from popular online grocery platforms, at CMO Week – 2nd edition.
Marketing

Reckitt Benckiser and Grofers partner to standardise cleaning and disinfection protocols

Called '‘Deliver Safe Programme', RB will equip the Grofers team with Dettol, Harpic, and Lizol products to meet the highest standards of cleaning and disinfection.
Marketing

From innerwear to books, grocery app Grofers aspires to leap beyond veggies

Known for grocery delivery, Grofers looks to become an all-rounder ecommerce platform, to rival Amazon, Flipkart, Licious, Myntra.
Companies

Grofers launches the fifth edition of its Grand Orange Bag Days sale

Launches an integrated marketing campaign for the ongoing sale.
Social Media

Lay's India goes on a gratitude spree

It thanks several brands on social media for their efforts during the lockdown.
Advertising

Swiggy thanks delivery workers in new ad

Along with Dunzo, Grofers, and Medlife, the food delivery app honours the delivery workers with a song.