Results for 'Grofers'

Marketing

Reckitt Benckiser and Grofers partner to standardise cleaning and disinfection protocols

Called '‘Deliver Safe Programme', RB will equip the Grofers team with Dettol, Harpic, and Lizol products to meet the highest standards of cleaning and disinfection.
Marketing

From innerwear to books, grocery app Grofers aspires to leap beyond veggies

Known for grocery delivery, Grofers looks to become an all-rounder ecommerce platform, to rival Amazon, Flipkart, Licious, Myntra.
Companies

Grofers launches the fifth edition of its Grand Orange Bag Days sale

Launches an integrated marketing campaign for the ongoing sale.
Social Media

Lay's India goes on a gratitude spree

It thanks several brands on social media for their efforts during the lockdown.
Advertising

Swiggy thanks delivery workers in new ad

Along with Dunzo, Grofers, and Medlife, the food delivery app honours the delivery workers with a song.
Marketing

"Our marketing spend is at its lowest, since demand is high": Sai Ganesh, Dunzo

During lockdown, customers use Dunzo to get medicines, food, among other things, delivered. But what are the marketing challenges it's facing these days?
Distribution Diaries

"I will manufacture more products that require the least amount of labour": Mayank Shah, Parle Products

Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.
Marketing

Non-grocers turn to delivering groceries to ease lockdown stress

To meet the surge in demand, brands like Swiggy, Zomato, Domino's Pizza have re-purposed their offering to deliver grocery and household essentials.
Advertising

Delivery executives shoot own bytes for Amazon anchored film

Ankit (Amazon), Vivek (bigbasket), Vinod (MedLife), Mohit (Grofers) shot the message on their mobile phones from their respective locations
Marketing

Day one of India’s 21-day lockdown cripples its online delivery giants

A steep surge in orders and inability of the firms' to service them due to the lockdown has led many to suspend operations.