Puma appoints Havas Media Group India as its Media AOR
As part of the mandate, Havas Media Group India will be overseeing the entire offline and online media service suit including Digital, TV, Print, Radio, OOH and Cinema mediums for Puma.
Havas Media Group, MiQ and Samsung Ads unveil brand lift study on Connected TV
The study revealed that CTV ads create significant brand impact, helping boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.