We asked four experts about the new categories of brands that could up their digital ad spends and the platforms that will attract most spends in 2023. Here’s what they had to say:

With patients becoming empowered consumers, healthcare brands need to build strong identities says our guest author Ravi Singh Kushwaha.

The campaign #PioneersOfHealthcare is a part of Apollo's year-long celebrations.

This is the brand's first campaign for India.

Area Marketing Lead, Oral Care, GSK Consumer Healthcare India