Results for 'ICC Cricket World Cup'


Coca-Cola extends global partnership with ICC

The collaboration will guarantee yearly significant global gatherings, such as the World Test Championship Final held every two years.

The Telegraph turns blue in tribute to the Indian team

The Sports page font colour for November 20, 2023, has been altered to blue by the newspaper to pay homage to the Indian cricket team.

CWC '23's silver lining: Ad revenue sees over Rs 3000 cr boost

Industry estimates anticipate at least 25% higher ad spends than the 2019 World Cup.

Is Adidas' Rs 999 pricing fuelling Indian cricket’s jersey culture? 

More and more fans are donning the official jersey over old versions and counterfeit ones.

Red FM turns blue to cheer for the Indian Cricket Team

The temporary change will be in effect from Friday i.e 17th November till the World Cup Final.

Hit wicket or hit songs? Reviewing the impact of World Cup 2023 anthems

Industry experts analyse success factors, challenges, and strategies for World Cup brand anthems.

R K SWAMY introduces Centre for Study of Indian Markets

The first strategic initiative has been commenced by CSIM during the ongoing World Cup Cricket. Titled 'A I M'.

Swiggy Instamart unveils moment marketing initiative amidst India's dominance in CWC 2023

As hoarding streamed live match moments, it also triggered contextual ads of Instamart - highlighting its quick delivery.

Average ad volumes grew by 19% in CWC ‘23 compared to CWC ‘19, says TAM Sports report

The report shows a 32% increase in count of categories and a 30% rise in brands, while advertisers decreased by 1%.
Guest Article

The changing face of Cricket: Is it just a frenzy or a mega marketing festival?

Our guest author provides a nuanced exploration of Cricket's progression from a gentleman's pastime to a marketing phenomenon.