The collaboration will guarantee yearly significant global gatherings, such as the World Test Championship Final held every two years.

The Sports page font colour for November 20, 2023, has been altered to blue by the newspaper to pay homage to the Indian cricket team.

Industry estimates anticipate at least 25% higher ad spends than the 2019 World Cup.

More and more fans are donning the official jersey over old versions and counterfeit ones.

The temporary change will be in effect from Friday i.e 17th November till the World Cup Final.

Industry experts analyse success factors, challenges, and strategies for World Cup brand anthems.

The first strategic initiative has been commenced by CSIM during the ongoing World Cup Cricket. Titled 'A I M'.

As hoarding streamed live match moments, it also triggered contextual ads of Instamart - highlighting its quick delivery.

The report shows a 32% increase in count of categories and a 30% rise in brands, while advertisers decreased by 1%.

Our guest author provides a nuanced exploration of Cricket's progression from a gentleman's pastime to a marketing phenomenon.