Industry experts analyse India's Cricket World Cup aftermath, spotlighting trends in digital streaming and TV viewing.

Industry estimates anticipate at least 25% higher ad spends than the 2019 World Cup.

Between Zomato, Vicks, and Livspace, these are some ads with the ‘howzat’ factor, this tournament.

Cleartrip is calling out its competitor for unsportsmanlike behaviour, that the platform exhibited ahead of the highly anticipated World Cup match.

From MakeMyTrip’s peculiar offerings, to Kitkat crossing its fingers, here are some brands who’ve put on their Team India jersey.

Amidst the cricket fervour, brands are riding high on the buzz around the tournament and launching new offerings and discounts. 

This innovation will simplify mobile viewing, providing greater convenience for fans on the go.

The brand has also launched a campaign featuring Neeraj Chopra taking the Limca Sportz YO-YO test challenge.

This collaboration will give Mahindra’s Automotive and Tractor brands visibility during the upcoming Asia Cup 2023.

The ad features cricketers Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah, and Mohammed Siraj and actor Shahrukh Khan as the “Voice of Belief”.