The almost month-long tournament had several challenges for advertisers and media planners.

The criticism brings to light concerns over pitch preparation and the impact it has on the match viewership and the advertisers' interest.

This film is part of the ‘Yeh Se Leke Woh Tak’ campaign, which showcases how Swiggy Instamart has become the go-to store.

The 'Free For All, Har Match Har Ball' ad has been conceptualised by the Disney+ Hotstar team and directed by Vijay Maurya.

On its self-serve offering, the streaming platform aims to triple the number of advertisers on board this time.

Called #RaRaRangey, it urges fans to celebrate the game with a Fanta, of course.

He’s shopping for a big TV to enjoy Pak beat India in the new campaign but will it really help?

Industry experts share their views on the reasons for the rise of female viewership and increased brand interest in live cricketing events like ICC World T20.