The multi-phased digital campaign ‘Free Bole Toh... Free Shopping Week’ is conceptualised by IdeateLabs.

The campaign features two quirky digital films that capture the joy of shopping at the exchange festival.

Raman Minhas and Megha Ahuja join on board as chief creative officer and executive Vice President – client solutions, respectively.

He will be mentoring the senior leadership team in augmenting the company's offerings across data, content, and community solutions.

The account was won following a multi-agency pitch.

She will be working out of IdeateLabs' Mumbai office.

Planet Marathi is the world’s first Marathi OTT platform .

The company will be responsible for the channel launch and manage the brand’s end-to-end marketing duties, including creative communication, content marketing, and media strategy, planning and buying.

He will be reporting to Vrutika Dawda, Director at the agency.

The new wins include brands like Tata Tele Business Services, UTI Mutual Funds, TransUnion CIBIL, IDC Technologies amongst others.