IKEA India launches live streaming shopping experience ‘Live From IKEA’
The platform enables a better life at home by sharing home furnishing ideas and inspirations and promoting the accessibility of shopping at IKEA for the many people.
IKEA India rolls out new brand positioning ‘Ghar Aa Jao’
The campaign aims to create synergy between the brand and the Indian values of inviting people to one's home to celebrate occasions and create memories.