The country marketing manager at IKEA India discusses festive campaign, upcoming initiatives, trends in India, celebrity endorsements, and more.

Conceptualised by Leo Burnett, the campaign will run on broadcast and across digital channels.

The campaign spotlights a selection of versatile home furnishing solutions designed to effortlessly fit into the heart of Indian households.

The platform enables a better life at home by sharing home furnishing ideas and inspirations and promoting the accessibility of shopping at IKEA for the many people.

IKEA India lit up Mumbai’s Gateway of India, Bangalore’s Town Hall and IKEA Hyderabad store with spectacular visual projections.

The campaign aims to create synergy between the brand and the Indian values of inviting people to one's home to celebrate occasions and create memories.

The ad (in Swedish) appeared in Bengaluru's edition of 'The Times of India', giving the company pointers about the city.

Prior to this, Adosh held the position of General Manager Buying Merchandising & Planning for Middle East North Africa Marks & Spencer in Dubai.

The country commercial manager of IKEA talks about WFH, home decor trends and the Indian market as a whole.

She takes over from the outgoing India CEO Peter Betzel, who will move on to his next assignment within the IKEA Group.