Results for 'IPL'

Brands and Sports marketing

IPL on TV supersedes other genres; SOV & recall value among top parameters

With the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more to attain.
Brands and Sports marketing

TV and IPL enables revival of the advertising economy in a pandemic struck India

With several successful campaigns during the 2020 IPL season, marketers have successfully leveraged the power of TV and IPL to revive the advertising economy in India.
Brands and Sports marketing

“We wanted to take MPL to the masses…and the IPL can help any brand become a household name”: Abhishek Madhavan

We spoke to the marketing head at Mobile Premier League (MPL) about the brand’s partnership with IPL, the role of broadcast, the involvement of young brands and more.

Female viewership of IPL grew by 24%, kids by 20%: Sanjog Gupta, Star Sports

The head of Star Sports talks about the 2021 calendar, the marketing challenges, among other things.

Star Sports takes ‘Jingle Bells’ route to recharge IPL fever

Star Sports’ Christmas special video ‘How I Miss Dream 11 IPL’, is a remake of the original Christmas carol ‘Jingle Bells’.

SOLD OUT – How the IPL Sponsorship Slate Braved The Pandemic

As the edition wrapped up on Tuesday night with a record viewership, one thing that has emerged is that just how powerful a marketing platform the IPL remains.
Brands and Sports marketing

Ancient rivalry and international recognitions fire up Hero ISL as they get ready for kickoff

With the inclusion of Asia’s most renowned football rivalry, Hero ISL this year is set to give an unmatched experience to their football fans.

IPL Team Sponsorship Crosses ₹ 500 cr mark this year: GroupM’s ESP Properties

IPL finally made its comeback a little later than the usual schedule, causing a storm within the sponsors, fans and players.

“Media houses will need fresh content to drive ad spends for festive season after IPL”: Chandrashekhar Mantha, Deloitte

Mantha highlights key current and upcoming trends in the media and advertising business.

BCCI secretary caught up in IPL viewership claim

Jay Shah attributed Disney+ Hotstar's viewership numbers to BARC India while the auditor only measures TV households.