Results for 'IPL'

Media

IPL media rights: Sony, Zee, Disney Star rank fiscal prudence, value creation and disciplined bidding over all else

BCCI scores big, as the value of digital rights won by Viacom 18 exceeded TV rights for the 2023-27 cycle of IPL media rights.
Media

On Day 1 IPL media rights auction bids cross Rs 100 crore per match mark

Bidding was aggressive for digital media rights with the per match price inching close to Rs 50 crore per match.
Media

Categories and Advertisers grew by 9% and 5% in the last 11 matches of IPL : TAM Sports

Only 4 out of the top 5 categories were common between IPL 14 and 15 in the first 22 matches.
Advertising

ACKO brings back Murthy, The Great Khali in its latest IPL campaign

It asks viewers to check the ACKO app to avail the benefits offered across the value chain.
Advertising

Will Shah Rukh Khan find shows for his OTT platform SRK+?

Disney+ Hotstar’s latest video builds on the platform's recent ad communication with superstar Shah Rukh Khan.
Advertising

Mahi dons a traditional desi godfather cap for Star Sports’ latest IPL spot

Where all excuses are fine, even during an IPL match.
Media

TATA Group replaces Vivo as title sponsor for the upcoming edition of the Indian Premier League

Vivo had bagged the title sponsorship of the league in 2015 following then sponsor PepsiCo’s early exit.
Interviews

"With 'Believe In Blue' we want to galvanise fans-support towards the Indian team": Sanjog Gupta

Head of Sports, Star and Disney India explains why it is important to have a continuing narrative that strings multiple bilateral tournaments together
Interviews

What makes IPL special for Swiggy? Director marketing, Umesh Krishna fields

"We use IPL to drive the objective that is most important to us": Swiggy's Umesh Krishna
Companies

IPL, Cricket, and India: ESPNcricinfo introduces 8 New shows

ESPNcricinfo has launched the most engrossing shows revolving around cricket, cricketers, and cricket fans across the world with a strong lineup of sponsors on board.