Results for 'IPL'


SOLD OUT – How the IPL Sponsorship Slate Braved The Pandemic

As the edition wrapped up on Tuesday night with a record viewership, one thing that has emerged is that just how powerful a marketing platform the IPL remains.
Brands and Sports marketing

Ancient rivalry and international recognitions fire up Hero ISL as they get ready for kickoff

With the inclusion of Asia’s most renowned football rivalry, Hero ISL this year is set to give an unmatched experience to their football fans.

IPL Team Sponsorship Crosses ₹ 500 cr mark this year: GroupM’s ESP Properties

IPL finally made its comeback a little later than the usual schedule, causing a storm within the sponsors, fans and players.

“Media houses will need fresh content to drive ad spends for festive season after IPL”: Chandrashekhar Mantha, Deloitte

Mantha highlights key current and upcoming trends in the media and advertising business.

BCCI secretary caught up in IPL viewership claim

Jay Shah attributed Disney+ Hotstar's viewership numbers to BARC India while the auditor only measures TV households.
Brands and Sports marketing

How brands with limited outlays can leverage the IPL

Even with a 3-4 match campaign budget, IPL can provide advertisers with impact and return on investments that are much higher than what is offered by their substitute media options.

MPL launches Rs 99 Ticket campaign with Manoj Bajpai and Prakash Raj ahead of IPL

The campaign focuses on MPL’s new T20 season ticket and will be used on TV and digital mediums.

Dream11 brings back gully cricket in the run-up to IPL 2020

An athlete or an amateur, everyone has played gully cricket at least once.

‘Vi’ becomes the co-presenting sponsor of Dream11 IPL 2020

The sponsorship announcement comes close on the heels of the leading telecom operator, Vodafone Idea Limited’s rebranding under a unified brand - Vi.

Dream11 explains itself with four dumbed-down ads

You don’t want people to be clueless about IPL 2020’s title sponsor, do you?