Results for 'IPL'


What makes IPL special for Swiggy? Director marketing, Umesh Krishna fields

"We use IPL to drive the objective that is most important to us": Swiggy's Umesh Krishna

IPL, Cricket, and India: ESPNcricinfo introduces 8 New shows

ESPNcricinfo has launched the most engrossing shows revolving around cricket, cricketers, and cricket fans across the world with a strong lineup of sponsors on board.

When an IPL commentary box turned media for Unacademy

It is also a textbook example of how to think native media across platforms, and merge it with the flavour of the season.

Dream11 highlights ‘team’ and ‘skill’ for IPL season ad burst

The campaigns highlight the brand’s skill based game positioning while also focusing on the idea of building a good team while on the platforms.

The IPL Will Return with No Audience Possibly Until the End of the Season

Fans in India are delighted and so are the IPL followers who can once again place their bets on the matches.
Marketing Initiative

With their IPL coverage and successful brand integrations, ESPNcricinfo becomes marketers' prime choice

The coverage of IPL 2020 and the numerous successful brand integration throughout the course has earmarked ESPNcricinfo as one of the prime preferences of marketers and brands.
Brands and Sports marketing

“IPL broadcast helped us tap non-metros and tier-2 cities, contributes 60-70% now”: Sharat Dhall, PolicyBazaar

The COO of the online insurance aggregator talks about the partnership with IPL, leveraging television, advertising during IPL, TG, secret recipe for campaigns and more..
Brands and Sports marketing

IPL on TV supersedes other genres; SOV & recall value among top parameters

With the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more to attain.
Brands and Sports marketing

TV and IPL enables revival of the advertising economy in a pandemic struck India

With several successful campaigns during the 2020 IPL season, marketers have successfully leveraged the power of TV and IPL to revive the advertising economy in India.
Brands and Sports marketing

“We wanted to take MPL to the masses…and the IPL can help any brand become a household name”: Abhishek Madhavan

We spoke to the marketing head at Mobile Premier League (MPL) about the brand’s partnership with IPL, the role of broadcast, the involvement of young brands and more.