Results for 'IPL'

Brands and Sports marketing

How brands with limited outlays can leverage the IPL

Even with a 3-4 match campaign budget, IPL can provide advertisers with impact and return on investments that are much higher than what is offered by their substitute media options.

MPL launches Rs 99 Ticket campaign with Manoj Bajpai and Prakash Raj ahead of IPL

The campaign focuses on MPL’s new T20 season ticket and will be used on TV and digital mediums.

Dream11 brings back gully cricket in the run-up to IPL 2020

An athlete or an amateur, everyone has played gully cricket at least once.

‘Vi’ becomes the co-presenting sponsor of Dream11 IPL 2020

The sponsorship announcement comes close on the heels of the leading telecom operator, Vodafone Idea Limited’s rebranding under a unified brand - Vi.

Dream11 explains itself with four dumbed-down ads

You don’t want people to be clueless about IPL 2020’s title sponsor, do you?

IPL's new anthem talks about comebacks...

... As people look to it and Diwali to spur an economic recovery, the anthem is facing plagiarism accusations.

Star Sports' new ad for the upcoming Dream11 IPL celebrates the watchmen

Here's to the watchmen, who have tirelessly donned many hats to keep all of us going in the new normal says the brand.
Brands and Sports marketing

IPL: The surest bet for marketers in an uncertain environment

Agency and marketing heads share their views on the comeback and how the timing couldn’t have been more perfect…
Social Media

Five Indian Premier League teams make their debut on TikTok

With the IPL postponed indefinitely, the teams have flocked to one of India's most popular apps (good and bad) to connect with their fans.

Brands tweak their logos to remind people of COVID - 19 precautions

As they tweak their most impressionable aspect, it will help people remember the precautions to take to prevent the virus' spread.