Results for 'IPL'

Marketing

Remember the first time IPL streamed live online? It wasn't on Disney+ Hotstar or JioCinema

Clue: DLF was the title sponsor and there was just one reliable streaming platform in India.
Advertising

CCPA attempts to curb surrogate alcohol ads ahead of IPL

The CCPA has requested a list of products marketed under the same brand as alcoholic beverages.
Marketing

PUMA signs a multi-year deal with Delhi Capitals as the official kit partner for IPL and WPL

The Delhi Metro Rail route map will be featured on the jerseys and players' kits, showcasing the city's spirit and energy.
Guest Article

The grand Indian D2C sale

Our guest author delves into the world of D2C sales, unraveling the monthly dance between ambitious targets and strategic planning.
Media

Star Sports marginally increases ad rates for IPL 2024

The combined rate for SD and HD channels has increased to Rs 16.4 lakhs from Rs 16 lakhs. 
Media

IPL franchises in talks with BCCI to explore capital raising strategies: Mint

KPH Dreams Cricket, responsible for Kings XI Punjab, and JSW GMR Cricket, parent company of Delhi Capitals, are contemplating the possibility of going public.
Advertising

Go Cheese picks TV over digital; spends 8% of its budget on '23 IPL

For Akshali Shah, executive director at Parag Milk Foods, the IPL has surpassed all expectations.
Guest Article

Is this the era of WSP - who is saying the proposition?

It seems so, at least if an average sampling of commercials during an IPL telecast, is anything to go by.
Advertising

16 new advertisers, 70 new brands advertised during 35 matches of IPL 16: TAM Sports

E-comm gaming and Pan Masala top two advertisers amid this period.
Advertising

Can Dunzo's sequel to its '22 IPL campaign deliver?

This year's IPL has seen a few lacklustre spots, the delivery app will need something special to stand out.