The collaboration aims to promote women cricketers, 'Char Kadam Aage', symbolising progress and empowerment.

Impact Communications crafted the campaign titled ‘Aashirvaad Maatrashakti - Onek roop, onek energy’, introducing a groundbreaking concept - The Energy Tiles. For the first time in India, these tiles converted energy into tangible energy, which was then stored in batteries.

Ranjana Mangla, head ad revenue, Sony LIV, speaks about the culinary show's exclusive streaming on the OTT platform.

The movie stars Huma Qureshi in the titular role, portraying the character late Chef Tarla Dalal.

The ad film, conceived and executed by PAD, aims to highlight the importance of Aashirvaad spices in our everyday life albeit for young hostelers or families.

After brands like Maggi and Kellogg's, the atta brand has also made its entry in the category. But is it too late?