Results for 'Jitender Dabas'


As local language content booms, dubbed advertising loses favour

Ads made in regional languages work much better, agree marketers. Full coverage of our panel discussion.

Seven Indians feature in Cannes Lions 2021 jury list

A total of 285 awarding jurors have now been named, and a further 189 shortlist jurors will be announced shortly.
Editor's Note

‘Covid Consumerism’: Good for business, bad for marketing?

As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.

Germ kill can be "gentle", says Dettol in an ad for new soap variant, targeting moms

As consumers realise that 'beauty soaps' can kill germs just as well as 'anti-bacterial soaps', Dettol comes up with a 'gentler' variant.
Guest Article

To sell or not to sell: Should brand messaging move out of lockdown?

Can brands move on from empathetic, inspirational messaging and start ‘selling’ again? Or are marketers still afraid to hard sell?

Armed with research reports, surveys, whitepapers... agencies join the race to predict

Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?
People Spotting

McCann WorldGroup India elevates Jitender Dabas to COO

He will report directly to Chairman and CEO Prasoon Joshi.

Ayurveda Advertising: The Patanjali Effect


When McCann employees took to the streets for consumer insights

Points of View

Can Peugeot revive brand Ambassador?