Ads made in regional languages work much better, agree marketers. Full coverage of our panel discussion.

A total of 285 awarding jurors have now been named, and a further 189 shortlist jurors will be announced shortly.

As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.

As consumers realise that 'beauty soaps' can kill germs just as well as 'anti-bacterial soaps', Dettol comes up with a 'gentler' variant.

Can brands move on from empathetic, inspirational messaging and start ‘selling’ again? Or are marketers still afraid to hard sell?

Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?

He will report directly to Chairman and CEO Prasoon Joshi.