Results for 'Jitender Dabas'

Guest Article

To sell or not to sell: Should brand messaging move out of lockdown?

Can brands move on from empathetic, inspirational messaging and start ‘selling’ again? Or are marketers still afraid to hard sell?

Armed with research reports, surveys, whitepapers... agencies join the race to predict

Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?
People Spotting

McCann WorldGroup India elevates Jitender Dabas to COO

He will report directly to Chairman and CEO Prasoon Joshi.

Ayurveda Advertising: The Patanjali Effect


When McCann employees took to the streets for consumer insights

Points of View

Can Peugeot revive brand Ambassador?


McCann promotes Jitender Dabas, Suraja Kishore and Punit Kapoor


Partha Sinha to join McCann India as vice chairman and MD


Titan Celestial: Young Blood


"Brands are representing and building cultures today": Prasoon Joshi, McCann