As part of this association, JSW Sports will support Chotrani with development and training while also representing him commercially.

The two-month campaign is being amplified across digital, social, OTT, CTV, OOH and various other platforms.

It aims to provide engaging storytelling in the esports industry, catering to the evolving interests of the gaming community.

He is a former professional tennis player with a decade of experience across sports sponsorships and marketing.

As part of the association, Verma's commercial and brand partnerships will be managed by JSW Sports.

Sportswear brand to focus on providing high-quality apparel.